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PhoCusWright's Online Travel Agencies: A Global Snapshot
PhoCusWright, May 2011, Pages: 9
As travel markets around the world continue their recovery, growth of the global online travel agencies (OTAs) has begun to slow. However, OTAs remain the fastest growing distribution channel across all regions. While OTA growth is slipping to high single digits in mature online markets such as Europe and the U.S., it continues to grow at strong double-digit rates across emerging online travel markets.
Key Topics Covered in this Reports:
- Methodology
- A Strong Rebound, for Most OTA Market by Region
- The Big Four: No Stopping Them
- Trends and Developments
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