- Language: English
- 764 Pages
- Published: March 2013
- Region: Global
2010 Surfing Consumer Report
- Published: January 2010
- Region: Global, United States
Surfers tell us how often they purchase short and longboards, as well as Wetsuits.
What the hot and not so hot brands are.
How much they spend on their favorite brands and purchasing patterns related to T-shirts, boardshorts, women's swimsuits, shoes, sandals, jeans, watches, sunglasses, backpacks.
They also tell us what games they play on what consoles, what they do online and other insights that can give you a better understanding of who these consumers really are.
Regardless of whether you are a start-up, established or a brand that's been at it for a few years, you can't deny that knowing your customer is essential.