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PhoCusWright's Viral Video Marketing in Travel
PhoCusWright, May 2011, Pages: 7
The explosive growth of social networks has provided an ideal platform for viral marketing. Viral marketing is a useful tool for travel marketers to have in their arsenal, since it enables marketing content to reach ever-increasing numbers of recipients in a largely self-sustaining fashion. As the popularity of online video sharing grows, viral video campaigns are increasingly viable. This analysis includes tips on launching a successful viral video marketing campaign.
Key Topics Covered in this Report:
- Introduction
- Travel and Beyond: Successful Viral Campaigns
- Tourism Queensland
- KLM Dutch Royal Airlines
- VibeAgent
- Creating Viral Campaigns
- Conducting the Campaign
- Implications for the Travel Industry
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