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PhoCusWright's Asia Pacific Online Travel Overview Fourth Edition
PhoCusWright, May 2011, Pages: 98
The Asia Pacific (APAC) travel market was the fastest-growing region worldwide in 2010, overtaking the U.S. to become the second-largest regional market after Europe. Yet the APAC market is by no means uniform, with growth trends and online penetration varying by country.
PhoCusWright's Asia Pacific Online Travel Overview Fourth Edition provides a detailed overview of the APAC travel market, including market sizing and projections for the total and online leisure and unmanaged business travel markets through 2012. The report provides in-depth analysis of five markets: Australia/New Zealand, China, India, Japan and Singapore. In addition, Hong Kong, Indonesia, Macau, Malaysia, South Korea, Taiwan and Thailand are reviewed in aggregate. The report highlights marketing, distribution and consumer trends for major travel segments (air, hotel, car rental and rail) and online channels (suppliers and online travel agencies).
PhoCusWright's Asia Pacific Online Travel Overview Fourth Edition includes:
- Market size and projections for the Asia Pacific total and online leisure/unmanaged business travel markets from 2008-2012
- In-depth analysis of all major travel supplier segments (air, hotel, car rental and rail)
- Distribution patterns by segment and channel (supplier vs. online travel agency)
- Online penetration forecasts by market
- In-depth analysis of Australia/New Zealand, China, India, Japan and Singapore
- Aggregate view of Hong Kong, Indonesia, Macau, Malaysia, South Korea, Taiwan and Thailand
Rising disposable income, infrastructure development, increasing demand for travel services, and growing Internet access will continue to fuel online travel gains through 2012.
Purchase PhoCusWright's Asia Pacific Online Travel Overview Fourth Edition to gain a broad and detailed understanding of growth dynamics throughout the APAC region.
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