Market Opportunity: Location-based Services (LBS) Mediation and Federation

Mind Commerce LLC, July 2011, Pages: 22

Anyone with a smart phone and a data plan can can easily obtain and use location-based and location-aware services. However, there are issues that come with that ease of use including privacy and a one-to-one relationship between end-user and LBS application provider. The current environment is sub-optimal in terms of functionality and consumer protection. Our research indicates that the location brokering model will evolve to encompass mediation functions and ultimately lead to location federation.

This research examines how location data is obtained, managed, and distributed. The report evaluates the brokering and mediation functions for LBS and analyzes the future of location federation. The report evaluates the role and function of the broker and mediator. It also evaluates the core and value-added functionality provided by a federated location model.

Audience:

- LBS executives
- LBS research analysts
- Market research divisions
- Corporate and government

Keywords: Location Services, Location Brokering, LBS Brokering, LBS Mediation, LBS Federation, Location-based Services, LBS, Location Based Services, Mobile Location Services, MLS, User Plane, Control Plane, U-TDOA, A-GPS, GIS, Geographic Information System, NAVTEQ, Google, Yahoo!, Microsoft, Loc-Aid, Location Labs, SimpleGeo, Alcatel-Lucent, Ericsson, NeuStar, Syniverse, TNS

Executive Summary
Introduction
Location-based Services (LBS), Location Data and Information
Location-based Services (LBS)
Obtaining Location Data
Location Information
Location Brokering
Location as a Service (LaaS)
LaaS API's and Approches
Location Mediation
Case Study: Loc-Aid
Federated Location
Summary and Recommendations

- Alcatel-Lucent
- Ericsson
- Google
- Loc-Aid
- LocationLabs
- Microsoft
- NAVTEQ
- NeuStar
- SimpleGeo
- Syniverse
- TNS
- Yahoo!

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