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PhoCusWright's Australian Online Travel Traffic Report
PhoCusWright, July 2011, Pages: 22
With a mature Internet population and the highest online travel penetration rate in Asia Pacific, Australia is home to a highly developed and thriving online travel marketplace. Travel websites represent one of the most visited Internet categories in the country. PhoCusWright has partnered with global digital intelligence provider comScore to measure and analyze Australian Web traffic within the travel category.
PhoCusWright's Australian Online Travel Traffic Report analyzes traffic volume, growth, cross-visitation and source/loss patterns across key travel subcategories, including online travel agencies, airlines, hotels, destination guides, traveler review websites and more. The report examines the balance between supplier and intermediary channels, as well as the influence of local versus global companies across individual travel segments. The traffic patterns highlighted in this report reveal sector-specific dynamics and track the development of traveler review websites, guides and metasearch within the Australian travel market.
Key topics include:
- Traffic to travel website categories for the 15-month period from 4Q09 – 4Q10, including:
-- Online travel agencies (OTAs)
-- Airlines
-- Hotels
-- Metasearch
- Travel guides and traveler reviews
- Travel website rankings within each travel category, including traffic and unique visitor growth
- Segment-specific comparison of traffic to supplier websites versus OTAs
- In-depth analysis of key online players, including cross-visitation, source and loss traffic
Australia's online travel market is poised for high double-digit growth over the next several years. PhoCusWright's Australian Online Travel Traffic Report illuminates the key categories and travel companies that comprise and continue to shape this dynamic marketplace. Purchase your copy today.
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