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Establishing a Marketing Metrics Scorecard for 2011-2012 - How to Analyze Performance for Efficiency, Program, Brand & Customer Values Metrics to Enhance Your Marketing Success
ExecSense, July 2011, Pages: 60
In Establishing a Marketing Metrics Scorecard for 2011-2012, ExecSense examines easy-to-implement tips and techniques for marketing executives to analyze performance for efficiency, program, brand and customer values metrics to enhance their marketing success. Take the 60 minutes to view this webinar (on your computer, mobile phone, iPad, Kindle or printed out) to learn about how the most successful marketing executives are using marketing metric scorecards to assess the effectiveness of their marketing campaigns over the next year.
Upon ordering, ExecSense will email you a link to download the webinar files for viewing on your computer, mobile phone, iPod, iPad, Kindle or printed out. The downloaded files will include the PowerPoint presentation, audio narration and jpeg images of the slides (for watching on your mobile media device). Take advantage of your next commute, flight, business trip, lunch, or free hour in your schedule to view this webinar.
The webinar is led by an expert on marketing metrics scorecards, Brigitte Yuille (Adjunct Faculty Brown Mackie College), and focuses on:
- Everything you need to know in 60 minutes about how to use marketing metrics scorecards to analyze performance for efficiency, program, brand and customer values metrics to enhance your marketing success in the next year and beyond
- Easy-to-implement tips and techniques for utilizing marketing metric scorecards to assess the effectiveness of your marketing campaigns, including how to build and implement a marketing metrics scorecard using a simple step-by-step methodology, how to identify and create more meaningful performance measures, develop strategy maps, and build initiatives for driving performance across the organization, how a scorecard system can drive performance-based budgets and more accountability across the organization, and more
- The 10 questions most commonly asked by marketing executives about how they can be using marketing metrics scorecards this year and in the future to achieve strategic alignment and improve the performance of their marketing teams and campaigns
- Case studies of how other marketing executives are having the most success with marketing metrics scorecards, what techniques worked best, how they set up their scorecards, and important lessons learned that you can immediately capitalize on
Praise for ExecSense Webinars:
“Well organized, well articulated, and easy to follow. The ExecSense webinar I attended was the best virtual learning experience I've had in quite some time.” – Brian K. Moore, HR Communications, Humana
“Dynamic, up-to-date resource...” – Tina Ferguson, CEO of Rapid Success Partners
“ExecSense webinars are convenient and on-point…an intelligent discussion on a very relevant subject.” – Meghan Wulff, Focus Management Group
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