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The Key Financial Skills that Sales Executives Need to Master - Understanding Financial Statements, Measuring Your Team's Performance, and the Most Important Financial Principles for Sales Executives
ExecSense, July 2011, Pages: 60
In The Key Financial Skills that Sales Executives Need to Master, ExecSense covers the most important financial skills that sales executives need to know about to excel in their role as a sales executive. Take the 60 minutes to view this webinar (on your computer, mobile phone, iPad, Kindle or printed out) to learn the most important aspects of how to interpret and analyze financial statements, measure ROI and analytics, and familiarize yourself with key accounting principles, so that you can effectively maximize and keep track of your sales efforts this year.
Upon ordering, ExecSense will email you a link to download the webinar files for viewing on your computer, mobile phone, iPod, iPad, Kindle or printed out. The downloaded files will include the PowerPoint presentation, audio narration and jpeg images of the slides (for watching on your mobile media device). Take advantage of your next commute, flight, business trip, lunch, or free hour in your schedule to view this webinar.
The webinar is led by an expert on key financial skills that sales executives need to master, and focuses on:
- Everything you need to know in 60 minutes about the key financial skills that sales executives need to master to excel in your role as a sales executive
- Tips and techniques for understanding and interpreting financial statements, including tips for making sense of income statements, cash flow statements and balance sheets, how to determine the company’s profits and growth (or lack of) from earnings, sales costs and operating expenses shown in the income statement, how to determine whether the company has a “healthy” cash flow, what to look out for on the balance sheet to determine whether the company is at risk of suffering a cash shortage, and more
- Best practices for measuring ROI and analytics on sales and marketing efforts
- A look at the key accounting standards (like GAAP, IFRS, and the differences between them) and core accounting concepts (including cash v. accrual, fair value v. mark-to-market) that sales executives should understand
- The 10 financial questions sales executives need to be ready to answer from their CFO and other colleagues at their company
- Case studies of how other sales executives use their understanding of these financial skills to their benefit, why they found it so important to update their knowledge of financial statements, measuring ROI and accounting skills, and important lessons learned that you can immediately capitalize on
Praise for ExecSense Webinars:
“Well organized, well articulated, and easy to follow. The ExecSense webinar I attended was the best virtual learning experience I've had in quite some time.” – Brian K. Moore, HR Communications, Humana
“Dynamic, up-to-date resource...” – Tina Ferguson, CEO of Rapid Success Partners
“ExecSense webinars are convenient and on-point…an intelligent discussion on a very relevant subject.” – Meghan Wulff, Focus Management Group
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