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How a CEO Blog Can Help Grow Your Company
ExecSense, July 2011, Pages: 60
In How a CEO Blog Can Help Grow Your Company, ExecSense examines how other CEOs are having success using blogs to share their ideas and insights, generate buzz, and open up a dialogue with current and potential customers. Take the 60 minutes to view this webinar (on your computer, mobile phone, iPad, Kindle or printed out) to learn easy-to-implement tips and strategies to help you create a unique blog that serves as an online extension of your personality and ideas, fosters a stronger connection between you as an individual and your customers, and helps to grow your company in the process.
Upon ordering, ExecSense will email you a link to download the webinar files for viewing on your computer, mobile phone, iPod, iPad, Kindle or printed out. The downloaded files will include the PowerPoint presentation, audio narration and jpeg images of the slides (for watching on your mobile media device). Take advantage of your next commute, flight, business trip, lunch, or free hour in your schedule to view this webinar.
The webinar is led by an expert at helping CEOs create blogs that help to grow their companies, Don Mazzella (COO & Editorial Director, Information Strategies, Inc.), and focuses on:
- Everything you need to know in 60 minutes about creating a blog as a CEO, and how to use a blog as a way to connect with customers and grow your company in the process
- Easy-to-implement tips and techniques to help you create a blog as a CEO that will generate buzz and excitement, open up a dialogue with your audience, and establish you as a trusted resource in the industry
- The most common pitfalls that trip up CEOs with blogs, including how to avoid having your blog seem like a PR mouthpiece rather than an online extension of your insights and personality
- The 10 questions being asked the most by CEOs about how to create a blog that their customers will want to follow and share
- Case studies of how other CEOs are successfully using blogs to connect with customers/clients and grow their companies, their best tips and techniques on what is working for them, and important lessons learned that you can quickly and easily capitalize on
Praise for ExecSense Webinars:
“Well organized, well articulated, and easy to follow. The ExecSense webinar I attended was the best virtual learning experience I've had in quite some time.” – Brian K. Moore, HR Communications, Humana
“Dynamic, up-to-date resource...” – Tina Ferguson, CEO of Rapid Success Partners
“ExecSense webinars are convenient and on-point…an intelligent discussion on a very relevant subject.” – Meghan Wulff, Focus Management Group
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