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What General Counsel Need to Know About Protecting Their Company's Trademarks on Social Media Sites such as Facebook, Twitter, YouTube & Others
ExecSense, July 2011, Pages: 60
In What General Counsel Need to Know About Protecting Their Company's Trademarks on Social Media Sites such as Facebook, Twitter, YouTube & Others, ExecSense examines easy-to-implement strategies and best practices used by leading general counsel to protect and enforce their companies’ trademarks on social media outlets. Take the 60 minutes to view this webinar (on your computer, mobile phone, iPad, Kindle or printed out) and learn valuable tips and techniques for online enforcement of trademarks so that you can overcome the unique challenges of protecting your companies’ trademarks on social networking sites.
Upon ordering, ExecSense will email you a link to download the webinar files for viewing on your computer, mobile phone, iPod, iPad, Kindle or printed out. The downloaded files will include the PowerPoint presentation, audio narration and jpeg images of the slides (for watching on your mobile media device). Take advantage of your next commute, flight, business trip, lunch, or free hour in your schedule to view this webinar.
The webinar is led by an expert on protecting trademarks on social networking sites, April Besl (Attorney, Dinsmore & Shohl LLP), and focuses on:
- Everything you need to know in 60 minutes to protect and enforce your companies’ trademarks on social media outlets such as Facebook, Twitter, YouTube and others
- Easy-to-implement techniques and best practices that other leading general counsel have found to be most successful for protecting trademarks on social networking sites, including tips for monitoring social networking sites to determine if trademarks are being used without permission, how to report trademark violations to social networking sites such as Facebook and Twitter, how to register trademarks as user names, tips for revising current and future license agreements to include restrictions that limit use of trademarks online, tips for dealing with “innocent” infringers (who are simply trying to spread the word about your business), and more
- The 10 questions being asked the most by general counsel about what they need to be doing right now to make sure their clients’ trademarks are adequately protected on social networking sites
- Case studies of other leading general counsel who have successfully enforced and protected their companies’ trademarks on social networking sites, what techniques worked best, and important lessons learned
Praise for ExecSense Webinars:
“Well organized, well articulated, and easy to follow. The ExecSense webinar I attended was the best virtual learning experience I've had in quite some time.” – Brian K. Moore, HR Communications, Humana
“Dynamic, up-to-date resource...” – Tina Ferguson, CEO of Rapid Success Partners
“ExecSense webinars are convenient and on-point…an intelligent discussion on a very relevant subject.” – Meghan Wulff, Focus Management Group
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