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Worldwide Market for Enterprise-Class Multiformat Transcoders - 2011 Edition
In-Stat/MDR, Aug 2011, Pages: 28
The multiformat transcoder market continue to grow due to multiscreen services being offered by content providers and TV Everywhere services being launched by TV service providers.
New devices, new formats, and more content will drive the number of profiles required to be generated by multiformat transcoders upward. While processor and product improvements will enable more from each server, it will not be enough to keep up with the demand requiring purchase of more capability.
Service providers and content providers are the main customers for these products. While there are similarities in their product needs such as video quality, there are also differences in density and keeping packaging together with transcoding.
While the file market experienced the most growth in 2010, we expect multiformat transcoders for live streaming to show the most growth over the next five years. Content providers with files to transcode have the option of using cloud-based transcoding services rather than building out their own facilities, while live transcoding in the cloud is unlikely.
Though there was consolidation in the market in 2010 with the purchase of Anystream by Telestream, the other sales of vendors were to vendors who did not previously have multiformat transcoder products. There have also been new entrants in 2011 wanting to capitalize on their service provider relationships by offering new products. Therefore there are more competitors than ever.
Methodology
The discussion in this report covers In-Stat's analysis of the worldwide market for enterprise-class multiformat transcoders. We have not included MPEG broadcast encoders nor consumer-level transcoder products in our analysis.
Our research methodologies include the following:
_ In person, email, and phone interviews with transcoder vendors from April to July 2011.
_ Analysis of In-Stat's databases and verification with other In-Stat analysts.
_ Analysis of product literature and financial statements from vendors.
_ Background research of encoding/transcoding and streaming technologies. Sources included white papers, magazines, and journals.
Companies interviewed for this report include AmberFin, ATEME, Cisco, Digital Rapids, Elemental, Envivio, Eurosport, Fox, Harmonic, Imagine Communciations, Media Excel, News Press Gazette, RGB, Sony, Telestream, and ViewCast.
All data shown represent worldwide shipments, unless specifically noted otherwise. All revenues and ASPs are US$ unless otherwise noted.
The numbers in this report are calculated at a higher precision than shown. As a result, some of the numbers may not calculate exactly due to rounding.
The Americas region includes the countries in North and South America, EMEA includes both Eastern and Western Europe and the Mid-East/Africa, Asia/Pacific includes India, Australia, and New Zealand.
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