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Viewing report
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Next Gen TV TV Trends 2011: Live Services, Catch-Up, VoD & OTT, STB, 3D, TV Widgets & Apps
IDATE, June 2011, Pages: 70
This report analyzes the major innovations operating in the television industry. By comparing existing offerings and those in development, it elucidates the positioning strategies of traditional and upstart players and gives a glimpse of the key services of tomorrow.
Key questions
- What major innovations are rocking today’s television industry?
And what is their impact on the traditional TV powerhouses?
- How are new entrants such as telcos and equipment manufacturers positioning themselves in the TV market? Are they a real threat or are they actually an opportunity for TV channels?
- How are consumers adapting to these profound changes? What new services and/or screens will they turn to en masse?
- Ultimately, are linear TV channels condemned to abandoning premium content to OTT services, with only event programming left as a potential differentiator?
The study comes with a unique benchmark of key services and players in the TV industry.
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