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Cigarettes in Kenya

  • ID: 1850597
  • Report
  • August 2016
  • Region: Kenya
  • 33 pages
  • Euromonitor International
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The government, through the Ministry of Health together with non-governmental organisations, played a critical role during the review period to educate consumers on tobacco effects as cancer cases rose in the country. This, in effect, played a major role in influencing consumer behavioural change, as consumers became more aware of the health risks associated with tobacco use, especially among the older generation, lowering retail volume sales in 2015.

The Cigarettes in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Cigarettes market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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CIGARETTES IN KENYA

August 2016

List of Contents and Tables

Headlines
Trends
Taxation and Pricing
Duty Paid Packet Marks
Taxation Rates
Table 1 Taxation and Duty Levies 2010-2015
Cigarettes: Price Bands
Summary 1 Cigarette Price Band Definitions
Average Cigarette Pack Price Breakdown
Summary 2 Average Cigarettes Pack Price Breakdown: Brand Examples
Competitive Landscape
Illicit Trade
New Product Developments
Summary 3 Cigarettes: New Product Launches
Distribution
Category Data
Table 2 Sales of Cigarettes: Volume 2010-2015
Table 3 Sales of Cigarettes: Value 2010-2015
Table 4 Sales of Cigarettes: % Volume Growth 2010-2015
Table 5 Sales of Cigarettes: % Value Growth 2010-2015
Table 6 Sales of Cigarettes by Tar Level: % Volume Breakdown 2010-2015
Table 7 Sales of Cigarettes by Price Band: % Volume Breakdown 2010-2015
Table 8 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2010-2015
Table 9 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2010-2015
Table 10 Sales of Cigarettes by Filtered vs Non-filtered: % Volume 2010-2015
Table 11 Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2010-2015
Table 12 Sales of Cigarettes by Length: % Volume 2010-2015
Table 13 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2010-2015
Table 14 Sales of Cigarettes by Pack Size: % Volume 2010-2015
Table 15 Sales of Cigarettes by Pack Type: % Volume 2010-2015
Table 16 NBO Company Shares of Cigarettes: % Volume 2011-2015
Table 17 LBN Brand Shares of Cigarettes: % Volume 2012-2015
Table 18 Sales of Cigarettes by Distribution Format: % Volume 2010-2015
Table 19 Production, Imports and Exports of Cigarettes: Total Volume 2010-2015
Table 20 Forecast Sales of Cigarettes: Volume 2015-2020
Table 21 Forecast Sales of Cigarettes: Value 2015-2020
Table 22 Forecast Sales of Cigarettes: % Volume Growth 2015-2020
Table 23 Forecast Sales of Cigarettes: % Value Growth 2015-2020
Table 24 Forecast Sales of Cigarettes by Tar Level: % Volume 2015-2020
Table 25 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2015-2020
Table 26 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2015-2020
Table 27 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2015-2020
Table 28 Forecast Sales of Cigarettes by Filtered vs Non-filtered: % Volume 2015-2020
Table 29 Forecast Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2015-2020
Table 30 Forecast Sales of Cigarettes by Length: % Volume 2015-2020
Table 31 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2015-2020
Table 32 Forecast Sales of Cigarettes by Pack Size: % Volume 2015-2020
Table 33 Forecast Sales of Cigarettes by Pack Type: % Volume 2015-2020
British American Tobacco Kenya Ltd in Tobacco (kenya)
Strategic Direction
Key Facts
Summary 4 British American Tobacco Kenya Ltd: Key Facts
Production
Competitive Positioning
Summary 5 British American Tobacco Kenya Ltd: Competitive Position 2015
Mastermind Tobacco (k) Ltd in Tobacco (kenya)
Strategic Direction
Key Facts
Summary 6 Mastermind Tobacco (Kenya) Ltd: Key Facts
Production
Competitive Positioning
Summary 7 Mastermind Tobacco (Kenya) Ltd: Competitive Position 2015
Executive Summary
Tobacco Records Marginally Faster Revenue Growth in 2015
Premiumisation of Products Drives Revenue Sales
British American Tobacco Kenya Ltd Dominates the Kenyan Tobacco Industry
Traditional Retail Outlets Remain the Leading Distribution Channels
Slow Volume Growth Expected Over the Forecast Period
Operating Environment
Legislation
Summary 8 Legislation Summary at a Glance
Minimum Legal Smoking Age
Smoking Prevalence
Tar Levels
Health Warnings
Plain Packaging
Advertising and Sponsorship
Point-of-sale Display Bans
Smoking in Public Places
Low Ignition Propensity (lip) Cigarette Regulation
Flavoured Tobacco Product Ban
'reduced Harm'
Electronic Cigarettes
Litigation
Death by Cause
Table 34 Deaths by Cause 2011-2015
Production/imports/exports
Table 35 Trade Statistics: Tobacco Leaf 2010-2015
Legislation Appendix
Market Indicators
Table 36 Illicit Trade Estimate of Cigarettes: Volume 2010-2015
Table 37 Smoking Prevalence in Adult Population 2010-2015
Table 38 Number of Adult Smokers by Gender 2010-2015
Market Data
Table 39 Sales of Tobacco by Category: Volume 2010-2015
Table 40 Sales of Tobacco by Category: Value 2010-2015
Table 41 Sales of Tobacco by Category: % Volume Growth 2010-2015
Table 42 Sales of Tobacco by Category: % Value Growth 2010-2015
Table 43 Forecast Sales of Tobacco by Category: Volume 2015-2020
Table 44 Forecast Sales of Tobacco by Category: Value 2015-2020
Table 45 Forecast Sales of Tobacco by Category: % Volume Growth 2015-2020
Table 46 Forecast Sales of Tobacco by Category: % Value Growth 2015-2020
Definitions
Sources
Summary 9 Research Sources
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