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Cigarettes in Kenya
Euromonitor International, July 2011, Pages: 29
There was a steady growth in cigarettes consumption, despite the myriad of challenges facing the Kenyan consumers. The impact of the economic downturn was felt strongly towards the end of the review period, with the rate of inflation increasing. However, the industry recorded steady growth with the key players relying on their loyal customers to drive sales. Lower-priced illicit trade cigarettes saw volume growth of 7% in 2010 compared to the previous year.
The Cigarettes in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: High Tar Cigarettes, Low Tar Cigarettes, Mid Tar Cigarettes, Ultra Low Tar Cigarettes.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Cigarettes market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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