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Retail Tissue in Brazil
Euromonitor International, July 2011, Pages: 36
The decline in retail tissue volume sales in 2010 was mainly due to developments in standard and economy toilet paper, the second and fourth largest categories overall respectively. In the immediate aftermath of the global financial crisis, many Brazilians traded down to these two categories in an effort to save money. As economic conditions improved over 2009-2010, however, some consumers reverted back to buying luxury toilet paper products, which are more expensive but tend to last longer.
The Retail Tissue in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Cotton Wool/Buds/Pads, Incontinence, Kitchen Towels, Nappies/Diapers/Pants, Paper Tableware, Sanitary Protection, Tissues, Toilet Paper, Wipes.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Retail Tissue market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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