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Retail Tissue in Italy
Euromonitor International, July 2011, Pages: 39
Despite the high household penetration rate, sales of retail tissue continued to increase, by 2% in current value terms. This was only marginally slower than the review period CAGR. The rise in current value sales was due more to the demand for a different mix of products than an increase in unit prices. In current value terms, unit prices remained quite stable in 2010, compared to the significant increases in 2009. This was due to the high level of promotions across all product categories and...
The Retail Tissue in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Cotton Wool/Buds/Pads, Incontinence, Kitchen Towels, Nappies/Diapers/Pants, Paper Tableware, Sanitary Protection, Tissues, Toilet Paper, Wipes.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? - Get a detailed picture of the Retail Tissue market; - Pinpoint growth sectors and identify factors driving change; - Understand the competitive environment, the market’s major players and leading brands; - Use five-year forecasts to assess how the market is predicted to develop.
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