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Video Games in Turkey Product Image

Video Games in Turkey

  • ID: 1850615
  • September 2014
  • Region: Turkey
  • 24 pages
  • Euromonitor International

Video games in Turkey registered significant growth in 2013, improving upon the already rapid growth trend observed since the end of recession. In 2013, video games recorded 32% value growth, as digital gaming emerges as the fastest growth category with 44% value growth. Contributing to its fast growth was the outstanding performance of online games and mobile games, which was favoured by the increasing penetration of the internet among the Turkish gaming population.

The Video Games in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Digital Gaming, Video Games Hardware, Video Games Software.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Video Games market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

VIDEO GAMES IN TURKEY

September 2014

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Video Games by Category: Value 2008-2013
Table 2 Sales of Video Games by Category: % Value Growth 2008-2013
Table 3 Sales of Video Games Software by Type: % Value Breakdown 2008-2013
Table 4 NBO Company Shares of Video Games: % Value 2009-2013
Table 5 LBN Brand Shares of Video Games: % Value 2010-2013
Table 6 NBO Company Shares of Video Games Hardware: % Value 2009-2013
Table 7 LBN Brand Shares of Video Games Hardware: % Value 2010-2013
Table 8 NBO Company Shares of Video Games Software: % Value 2009-2013
Table 9 LBN Brand Shares of Video Games Software: % Value 2010-2013
Table 10 NBO Company Shares of Digital Gaming: % Value 2009-2013
Table 11 LBN Brand Shares of Digital Gaming: % Value 2010-2013
Table 12 Distribution of Video Games by Format: % Value 2008-2013
Table 13 Distribution of Video Games Hardware by Format: % Value 2008-2013
Table 14 Distribution of Video Games Software by Format: % Value 2008-2013
Table 15 Forecast Sales of Video Games by Category: Value 2013-2018
Table 16 Forecast Sales of Video Games by Category: % Value Growth 2013-2018
Sony Eurasia Pazarlama As in Toys and Games (turkey)
Strategic Direction
Key Facts
Summary 1 Sony Eurasia Pazarlama AS: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Sony Eurasia Pazarlama AS: Competitive Position 2013
Executive Summary
Toys and Games in Turkey Registered Significant Growth
Turkey's Young Population Drives Value and Volume Growth in Toys and Games
Traditional Toys and Games Is Dominated by Domestic Manufacturers
Traditional Toys and Games Stores Remains the Most Significant Channel for Toys and Games Sales
Toys and Games in Turkey Is Expected To Register Positive Growth Over the Forecast Period
Key Trends and Developments
Licensing Is A Key Driver of Volume Growth in Traditional Toys and Games
Holiday Seasons Generate Positive Growth Across All Categories
Video Games Register Strong Growth Over the Review Period
Market Data
Table 17 Sales of Toys and Games by Category: Value 2008-2013
Table 18 Sales of Toys and Games by Category: % Value Growth 2008-2013
Table 19 NBO Company Shares of Toys and Games: % Value 2009-2013
Table 20 LBN Brand Shares of Toys and Games: % Value 2010-2013
Table 21 Distribution of Toys and Games by Format: % Value 2008-2013
Table 22 Forecast Sales of Toys and Games by Category: Value 2013-2018
Table 23 Forecast Sales of Toys and Games by Category: % Value Growth 2013-2018
Sources
Summary 3 Research Sources

Note: Product cover images may vary from those shown

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