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Video Games in Turkey

  • ID: 1850615
  • September 2015
  • Region: Turkey
  • 23 pages
  • Euromonitor International
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Video games saw double-digit growth of 27% in current value terms in 2014, mainly thanks to the rapid increase in the popularity and usage of digital games stores, such as Steam and Play Store. Digital games stores enjoy the advantage of possessing a significantly wider range of video games, as well as offering competitive prices compared to store-based retailers. Consequently, PC and console game downloads registered current value growth of 59% in 2014.

The Video Games in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Digital Gaming, Video Games Hardware, Video Games Software.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Video Games market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

Note: Product cover images may vary from those shown
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VIDEO GAMES IN TURKEY

September 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Video Games by Category: Value 2009-2014
Table 2 Sales of Video Games by Category: % Value Growth 2009-2014
Table 3 Sales of Video Games Software by Type: % Value Breakdown 2009-2014
Table 4 NBO Company Shares of Video Games: % Value 2010-2014
Table 5 LBN Brand Shares of Video Games: % Value 2011-2014
Table 6 NBO Company Shares of Video Games Hardware: % Value 2010-2014
Table 7 LBN Brand Shares of Video Games Hardware: % Value 2011-2014
Table 8 NBO Company Shares of Video Games Software: % Value 2010-2014
Table 9 LBN Brand Shares of Video Games Software: % Value 2011-2014
Table 10 NBO Company Shares of Digital Gaming: % Value 2010-2014
Table 11 LBN Brand Shares of Digital Gaming: % Value 2011-2014
Table 12 Distribution of Video Games by Format: % Value 2009-2014
Table 13 Distribution of Video Games Hardware by Format: % Value 2009-2014
Table 14 Distribution of Video Games Software by Format: % Value 2009-2014
Table 15 Forecast Sales of Video Games by Category: Value 2014-2019
Table 16 Forecast Sales of Video Games by Category: % Value Growth 2014-2019
Executive Summary
Toys and Games Registers Dynamic Growth in Turkey
Shift Towards Organised Retailing Drives Sales of Licenced and Original Products
International Players Continue To Hold Top-tier Positions in Toys and Games
Internet Retailing Sees Rapid Growth
Toys and Games in Turkey Is Set To Register Positive Growth Over the Forecast Period
Key Trends and Developments
Licenced Products Remain An Important Factor in Shaping Market Trends
A Rise in Unit Prices Leads To Changes in Consumer Behaviour Within Toys and Games
Digital Gaming Continues To Grow Rapidly As Internet Penetration Rises
Market Data
Table 17 Sales of Toys and Games by Category: Value 2009-2014
Table 18 Sales of Toys and Games by Category: % Value Growth 2009-2014
Table 19 NBO Company Shares of Toys and Games: % Value 2010-2014
Table 20 LBN Brand Shares of Toys and Games: % Value 2011-2014
Table 21 Distribution of Toys and Games by Format: % Value 2009-2014
Table 22 Forecast Sales of Toys and Games by Category: Value 2014-2019
Table 23 Forecast Sales of Toys and Games by Category: % Value Growth 2014-2019
Sources
Summary 1 Research Sources

Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown

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