Research And Markets Research And Markets
0 CHECKOUT

Video Games in Turkey

  • ID: 1850615
  • August 2016
  • Region: Turkey
  • 25 pages
  • Euromonitor International
1 of 3

Video games recorded dynamic current value growth of 31% in 2015, with digital video games software remaining far from saturation in Turkey. The ongoing rise in household penetration of broadband internet and mobile internet subscriptions (eg 3G and 4G LTE) fuelled growth over the review period. However, the convenience and practicality that digital game stores such as Steam provide to gamers was another important factor behind increasing sales within digital video game software in 2015.

The Video Games in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Video Games Hardware, Video Games Software.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Video Games market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

Note: Product cover images may vary from those shown
2 of 3

VIDEO GAMES IN TURKEY

August 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Video Games by Category: Value 2010-2015
Table 2 Sales of Video Games by Category: % Value Growth 2010-2015
Table 3 Video Gaming Population: Number of People 2010-2015
Table 4 Video Gaming Population: % Number of People 2010-2015
Table 5 NBO Company Shares of Video Games: % Value 2011-2015
Table 6 LBN Brand Shares of Video Games: % Value 2012-2015
Table 7 NBO Company Shares of Video Games Hardware: % Value 2011-2015
Table 8 LBN Brand Shares of Video Games Hardware: % Value 2012-2015
Table 9 NBO Company Shares of Video Games Software: % Value 2011-2015
Table 10 LBN Brand Shares of Video Games Software: % Value 2012-2015
Table 11 Distribution of Video Games by Format: % Value 2010-2015
Table 12 Distribution of Video Games Hardware by Format: % Value 2010-2015
Table 13 Distribution of Video Games Software by Format: % Value 2010-2015
Table 14 Forecast Sales of Video Games by Category: Value 2015-2020
Table 15 Forecast Sales of Video Games by Category: % Value Growth 2015-2020
Executive Summary
Toys and Games Records Dynamic Value Growth in Turkey in 2015
Digital Gaming Makes Significant Contribution To Overall Value Growth
International Brands Continue To Dominate in 2015
Internet Retailing Continues To Gain Value Share in 2015
Toys and Games Set To Register Healthy Growth Over Forecast Period
Key Trends and Developments
Value Sales Fuelled by Rising Unit Prices
Sharp Rise in Internet Retailing Sales Due To Changing Consumer Lifestyles
Market Data
Table 16 Sales of Toys and Games by Category: Value 2010-2015
Table 17 Sales of Toys and Games by Category: % Value Growth 2010-2015
Table 18 NBO Company Shares of Toys and Games: % Value 2011-2015
Table 19 LBN Brand Shares of Toys and Games: % Value 2012-2015
Table 20 Distribution of Toys and Games by Format: % Value 2010-2015
Table 21 Forecast Sales of Toys and Games by Category: Value 2015-2020
Table 22 Forecast Sales of Toys and Games by Category: % Value Growth 2015-2020
Sources
Summary 1 Research Sources

Note: Product cover images may vary from those shown
3 of 3
Note: Product cover images may vary from those shown

RELATED PRODUCTS from Db