Wound Care in Guatemala

Euromonitor International, May 2012, Pages: 20

In 2011, current value sales of wound care reached GTQ7 million after a 6% increase in current value terms. One of the key groups of consumers of wound care products are children. In Guatemala demographics favour the performance of wound care, with around 42% of the population aged between 0-14-years of age. This large young population provides the category with a large current consumer base.

The Wound Care in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: First Aid Kits, Gauze, Tape and Other Wound Care, Sticking Plasters/Adhesive Bandages.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Wound Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

WOUND CARE IN GUATEMALA
Euromonitor International
May 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Wound Care by Category: Value 2006-2011
Table 2 Sales of Wound Care by Category: % Value Growth 2006-2011
Table 3 Wound Care Company Shares 2007-2011
Table 4 Wound Care Brand Shares 2008-2011
Table 5 Forecast Sales of Wound Care by Category: Value 2011-2016
Table 6 Forecast Sales of Wound Care by Category: % Value Growth 2011-2016
Executive Summary
Positive Performance and Growing Consumption
Innovation Remains Important for Growth
Most Categories Remain Dominated by Multinationals
Price War Affecting One of the Main Distribution Channels
Changing Demographics Versus Difficult Socioeconomic Panorama
Key Trends and Developments
Potential Is Growing But Certain Economic Conditions Still Limit Performance
Marketing and Advertising; Key Success Factors for OTC
Products Sold by Positioning
Lax Regulation Causes Both Benefits and Problems for OTC Performance
Market Indicators
Table 7 Consumer Expenditure on Health Goods and Medical Services 2006-2011
Table 8 Life Expectancy at Birth 2006-2011
Market Data
Table 9 Sales of Consumer Health by Category: Value 2006-2011
Table 10 Sales of Consumer Health by Category: % Value Growth 2006-2011
Table 11 Consumer Health Company Shares 2007-2011
Table 12 Consumer Health Brand Shares 2008-2011
Table 13 Sales of Consumer Health by Distribution Format: % Analysis 2006-2011
Table 14 Sales of Consumer Health by Category and Distribution Format: % Analysis 2010
Table 15 Forecast Sales of Consumer Health by Category: Value 2011-2016
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2011-2016
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventative Medicine
Switches
Summary 1 OTC Healthcare Switches 2009-2011
Sources
Summary 2 Research Sources

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