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Wound Care in South Africa

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    Report

  • 21 Pages
  • October 2023
  • Region: South Africa
  • Euromonitor International
  • ID: 1850625
For many consumers wound care items are considered non-essential and appear rarely in monthly grocery shopping baskets. Wound care products are rarely bought in high volumes or even on a regular basis. Consumers who purchase wound care products only do so when engaging in activities where there could be the possibility of a minor accident, blisters or when travelling, for example.

The Wound Care in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: First Aid Kits, Gauze, Tape and Other Wound Care, Sticking Plasters/Adhesive Bandages.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Wound Care market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop

Table of Contents

WOUND CARE IN SOUTH AFRICAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Wound care is a small category in 2023 due to a lack of demand
  • Wound care is considered non-essential in South Africa and only bought when a need arises
  • Leading brands such as Elastoplast drive category innovation
PROSPECTS AND OPPORTUNITIES
  • Consumers seek the cheapest alternatives when it comes to wound care
  • There is little to no innovation within this category
  • Limited if positive growth of wound care over the forecast period
CATEGORY DATA
  • Table 1 Sales of Wound Care by Category: Value 2018-2023
  • Table 2 Sales of Wound Care by Category: % Value Growth 2018-2023
  • Table 3 NBO Company Shares of Wound Care: % Value 2019-2023
  • Table 4 LBN Brand Shares of Wound Care: % Value 2020-2023
  • Table 5 Forecast Sales of Wound Care by Category: Value 2023-2028
  • Table 6 Forecast Sales of Wound Care by Category: % Value Growth 2023-2028
CONSUMER HEALTH IN SOUTH AFRICA
EXECUTIVE SUMMARY
  • Consumer health in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer health?
MARKET INDICATORS
  • Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023
  • Table 8 Life Expectancy at Birth 2018-2023
MARKET DATA
  • Table 9 Sales of Consumer Health by Category: Value 2018-2023
  • Table 10 Sales of Consumer Health by Category: % Value Growth 2018-2023
  • Table 11 NBO Company Shares of Consumer Health: % Value 2019-2023
  • Table 12 LBN Brand Shares of Consumer Health: % Value 2020-2023
  • Table 13 Distribution of Consumer Health by Format: % Value 2018-2023
  • Table 14 Distribution of Consumer Health by Format and Category: % Value 2023
  • Table 15 Forecast Sales of Consumer Health by Category: Value 2023-2028
  • Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2023-2028
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources