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Supermarket & Hypermarket Retailing In China 2011: A Market Analysis
Access Asia Ltd, July 2011, Pages: 214
This report covers the supermarket and hypermarket retailing industry in the People’s Republic of China, including breakdown of market by store size.
Retail sales statistics are calculated as sum of individual markets within the retail sector, with reference to estimates of the total retail market, based on analysis of Chinese government data, and comparisons with other data sources. We research each of the sectors of the market individually, using industry and company sources, as well as national statistics.
Our figures therefore do not match the oft-quoted government retail statistics, which, as well as being worked out in a totally different way, include such non-retail commercial activity as wholesaling, catering and other services.
In 2005, following a survey of the growth in private enterprise in the services sector, the Chinese government revised the value of the nation’s Gross Domestic Product (GDP) by nearly 17%.
This move precipitated a complete re-evaluation of China’s total retail market value, based on comparisons made with other countries in the Asian region, and a re-evaluation of each of the individual sectors within.
Based upon these recalculations of retail sales, and based upon the growth in individual retail sectors as well as more recent macro-economic re-evaluations, Access Asia estimates that between 2004 and 2010, China’s total retail market grew 144.24% in current terms to RMB7.49trn – representing a compound annual growth rate (CAGR) of 13.6% over that period.
China’s supermarket industry continues to develop rapidly. New chain store networks are emerging outside the top three cities of Beijing, Guangzhou and Shanghai as retailers extend their reach into many second- and third-tier cities. There is beginning to be aggressive consolidation in the market, as larger operators swallow up smaller players.
Foreign supermarket and hypermarket chains, such as Carrefour, have already entered the market, but room for expansion in the tier-one cities is now limited. Much more attention is now being focused, by both foreign and domestic chains, on outlying suburbs, as well as provincial new towns and cities and now even rural areas. However, growth is hampered by bottlenecks and underdevelopment in the distribution infrastructure. Also, although consumer incomes and spending have grown significantly, average purchases are still very small, and margins remain tight making growth investment difficult without outside investment.
China’s total supermarket industry, based upon our own estimates themselves based largely on company and China Chain Store and Franchise Association data, comprised about 48,907 stores in 2010, with total retail sales valued at RMB1,666bn in that year, this representing about 22.24% of the total value of the retail market in China in 2010.
This recently updated report includes:
- The total, regional and sector value for retail sales, including urban/rural and food/non-food splits, up to the end of 2010;
- Statistical data on leading retailer market shares by sales in China up to 20109;
- Market data for each key provincial and urban region, in terms both of volume retail trade and the value of the local economy, up to 2010;
- Value forecast retail market, up to 2015;
- Key current issues , and discursive analysis of the key factors affecting the market;
- The domestic industry examined by key statistical indicators, including number of outlets and turnover, and by sector;
- Profiles of the leading supermarket companies active in China, with financial data up to 2010 in all cases.
- Overview of China’s demographics and macroeconomics.
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