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Vacation Ownership (Timeshare) Industry Report: 2011 Edition
Koncept Analytics, July 2011, Pages: 35
A novel concept in the 1960s, timeshare ownership tourism has steadily attracted the fancy of tourists, the real estate developers, and investors alike. The market suffered decline during the recessionary phase observed all across the globe, however, the same has shown signs of revival with the recovery of economies. The US and Europe are the major vacation ownership markets with maximum contribution in revenue generation.
With the technological advancement in communications and travel, a clear change in social and demographic patterns is visible all across the world. For example, increasing number of elderly, more working adults and women, and early retirement, among such other factors are increasing the demand for vacation ownership products. The people are showing greater acceptance for international travel and tourism which is driving the global vacation ownership market towards growth. At the same time, the concept of vacation ownership is increasingly gaining ground in developing countries creating greater opportunities for growth in these regions.
The market for vacation ownership is characterized by intense competition, with numerous large and regional players competing on the basis of quality and location of timeshare resorts, flexibility of usage, and other services offered by them. Wyndham Worldwide Corporation is the leading player in the global vacation ownership market in terms of revenues, number of resorts, and number of owners. The other leading players include Marriott International, Starwood Hotels, Hilton Hotels, and Hyatt Hotels, among others.
The report offers an analysis of the global vacation ownership market. It discusses major market trends, growth drivers and challenges. It presents the competitive structure of the industry and profiles major players in the vacation ownership market with a discussion of their key business strategies.
By combining SPSS Inc.’s data integration and analysis capabilities with our relevant findings, we have predicted the future growth of the industry. We employed various significant variables that have an impact on this industry and created regression models with SPSS Base to determine the future direction of the industry. Before deploying the regression model, the relationship between several independent or predictor variables and the dependent variable was analyzed using standard SPSS output, including charts, tables, and tests.
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