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Machine-to-Machine (M2M) Communication in the Automotive Sector 2010-20
Machina Research, June 2011, Pages: 71
The automotive sector represents one of the greatest opportunities for machine-to-machine. From less than 90 million connections globally in 2010 the automotive M2M market will grow to almost 1.4 billion connections by the end of 2020. Of these, one billion will be application-specific ‘aftermarket' devices, well over 300 million will be vehicle platforms supporting multiple applications.
There are numerous vehicle-related applications that would benefit from being connected. Today the market is dominate by security and tracking applications, particularly in markets such as Brazil and South Africa where car theft is rife. By 2020 the emergency assistance device will be the dominant type of connection on the back of regulatory mandates such as eCall in Europe. Multi-application vehicle platforms such as GM's OnStar will be the second biggest category followed by pay-as-you-drive insurance and security & tracking.
Machina Research expects the automotive M2M sector to generate EUR157 billion revenue in 2020, up from EUR10 billion in 2010. The biggest revenue generating segments will be security and tracking, emergency assistance, navigation and insurance. However, in general, automotive M2M applications do not generate a tremendous amount of traffic (16TB in 2020). As a result the guaranteed revenue for mobile network operators (MNOs) is limited, amounting to EUR5 billion globally in 2020. Only one application (entertainment and internet access) generates enough traffic to really create a lot of revenue for the MNO. By 2020 this application will account for over 80% of traffic and 70% of mobile network traffic revenue.
The automotive M2M market is a diverse one and MNOs, module vendors, automotive OEMs and all other service providers must be aware of the dynamics of each of the sub-segments. It involves a combination of B2B, B2C and B2B2C sales either provided via aftermarket devices or through the vehicle platform. Services range for very low bandwidth, high integration and rarely-used applications such as security and tracking through to high bandwidth in-vehicle infotainment which is more reminiscent of consumer mobile broadband.
Machine-to-machine (M2M) Communication in the Automotive Sector 2010-20 provides invaluable qualitative and quantitative analysis of the emerging opportunity for machine-to-machine communications in cars, motorcycles and other road vehicles. The report reviews the major drivers and barriers for growth of M2M in the sector and analyses the key market dynamics, including how MNOs, fixed operators, service providers and vendors might go about identifying and realising addressable opportunities. Each application is examined individually with case studies and forecast analysis.
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