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The Future of Interior Products in Italy to 2015: Eco-Friendly Home Improvement Products to Drive Demand
World Market Intelligence, Aug 2011, Pages: 387
The Italian interior products industry struggled to stay afloat due to the numerous hurdles faced during the review period. The industry lost price competitiveness both in the domestic and global markets due to a stronger euro, especially in 2008, and cheaper imports from China. Further, factors such as an aging population, low disposable income and smaller households made growth in the sales of interior products stagnant. However, domestic companies that were cost competitive and had an established brand name experienced steady growth. Domestic political instability continues to distract the Italian government from implementing much-needed structural economic and fiscal reforms. This has affected the government’s expenditure on social sectors such as healthcare and education, some of the key end users for interior products. Moreover, Italian consumers have lower awareness of environmental issues and energy efficient products than other Europeans. They have been slow in adopting energy saving technology and their total energy intensity has decreased much more slowly than in the European Union (EU), affecting fresh demand in sectors such as lighting.
“The Future of Interior Products in Italy to 2015: Eco-Friendly Home Improvement Products to Drive Demand” provides detailed market, category and company-specific insights into the operating environment for interior products manufacturers and retailers. This report is an essential read for anyone involved in operations or analysis of the interior product value chain, including product manufacturers, retailers, interior designers, raw material suppliers and industry analysts. The report is designed to provide a broad understanding of the interior products industry and specific detail on the performance of the key product categories. The report provides an indispensable source of market size, distribution and end-user segmentation analysis covering the Italian interior products industry.
Synopsis:
- Market size and forecast for the Italian interior products industry.
- Current, historic and forecast values and analysis of the changing trends for individual product categories.
- Description of distribution channels and user markets for the interior products industry.
- Details of the top interior products companies in Italy.
Scope:
- Historical values for the interior products industry for 2006-10 and forecast figures for 2011-15
- Supporting text on individual markets and values for categories for 2006-10 and forecasts till 2015
- Analysis of production, trade, distribution and consumption dynamics
- Porter’s Five Forces analysis of the competitive landscapes for manufacturers & retailers
- Profiles of the top interior product manufacturers and retailers in Italy
Reasons to Buy:
- This report will help to inform your strategic business decisions using strong historic and forecast market sizing data
- This report will help you to understand manufacturing, trade, retail and demand-side dynamics within the Italian interior products market highlighting key market trends and growth opportunities
- This report will help you to assess the competitive dynamics in the interior product manufacturing and retail sectors
- This report will help you to identify the growth opportunities and industry dynamics within 11 key product categories – bathroom products, bedroom products, fabrics and soft furnishings, flooring products, furnishing products, kitchen products, lighting products, office furniture products, tableware and decorative products, wallcoverings and window coverings and treatments.
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