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Poland - Telecoms, IP Networks, Digital Media and Forecasts

Description:
This report provides a comprehensive overview of trends and developments in Poland's telecommunications market. The report analyses the mobile, internet, broadband, digital TV and converging media sectors.

Subjects include:

- Market and industry analyses, trends and developments;
- Facts, figures and statistics;
- Industry and regulatory issues;
- Infrastructure;
- Major Players, Revenues, Subscribers, ARPU, MoU;
- Internet, VoIP, IPTV;
- Mobile Voice and Data Markets;
- Broadband (FttH, DSL, cable TV, wireless);
- Convergence and Digital Media;
- 3G subscriber and mobile ARPU forecasts to 2015;
- Broadband market forecasts for selective years to 2020.
 
Contents:
1. Key Statistics

2. Telecommunications Market
2.1 Overview of Poland's telecom market

3. Regulatory Environment
3.1 History
3.1.1 Telecommunications Act (2001)
3.1.2 Telecommunications Act (2004)
3.1.3 EU Regulatory Framework
3.1.4 Revised NFR
3.2 Regulatory authority
3.2.1 Office of Electronic Communications (UKE)
3.3 Telecom sector liberalisation in Poland
3.3.1 Local
3.3.2 Long distance
3.3.3 International
3.4 Privatisation
3.5 Interconnection
3.6 Carrier selection and carrier preselection
3.7 Access
3.7.1 Fibre access
3.8 Functional separation
3.9 Number Portability (NP)

4. Fixed Network opERATORS
4.1 Market overview
4.2 Orange Poland
4.3 Netia
4.4 Telefonia Dialog
4.5 Telekomunikacja Kolejowa (TK Telekom)
4.6 GTS Energis
4.7 Exatel

5. Telecommunications Infrastructure
5.1 Fixed-line statistics
5.2 Orange Poland
5.3 Alternative operators
5.4 Voice-over-IP (VoIP)
5.5 Wholesaling
5.5.1 Overview

6. Broadband Market
6.1 Overview
6.2 Government and EU support
6.3 Poland's emerging internet society
6.3.1 E-commerce
6.3.2 E-government
6.3.3 E-health
6.4 Fixed broadband statistics
6.5 Cable broadband
6.6 Asymmetrical Digital Subscriber Line (ADSL)
6.7 Fibre-to-the-Home (FttH) networks
6.8 Wireless broadband
6.8.1 WiFi
6.8.2 WiMAX
6.8.3 Internet via satellite
6.9 Mobile broadband

7. Digital Media
7.1 Overview of Digital Media market
7.1.1 Business models
7.1.2 Digital TV (DTV)

8. Mobile Communications
8.1 Overview of Poland's mobile market
8.1.1 Mobile statistics
8.1.2 Regulatory issues
8.1.3 Mobile technologies
8.1.4 Major mobile operators
8.1.5 Mobile voice services
8.2 Mobile Messaging
8.2.1 Short Message Service (SMS)
8.2.2 Mobile data services
8.2.3 Mobile content and applications

9. Forecasts
9.1 Forecasts - fixed broadband subscribers - 2010 - 2013; 2020
9.1.1 Scenario 1 - higher broadband subscriber growth
9.1.2 Scenario 2 - lower broadband subscriber growth
9.1.3 Notes on scenario forecasts

Table 1 - Country statistics - 2013 (e)
Table 2 - Telephone network statistics - 2013 (e)
Table 3 - Internet user statistics - 2013 (e)
Table 4 - Broadband statistics - 2013 (e)
Table 5 - Mobile statistics - 2014 (e)
Table 6 - National telecommunications authority
Table 7 - Telecom revenue - 2008 - 2014
Table 8 - Market revenue share by sector - 2010 - 2011
Table 9 - IT market revenue and growth - 2004 - 2012
Table 10 - Telecom investment - 2011 - 2013
Table 11 - Proportion of telecom investment by sector - 2011 - 2012
Table 12 - Interconnection revenue - 2009 - 2012
Table 13 - LLU as proportion of DSL lines - 2008 - 2013
Table 14 - Wholesale access as proportion of DSL lines, by type - 2009 - 2012
Table 15 - Numbers ported (from networks) - 2009 - 2011
Table 16 - Fixed-line telephony revenue and subscribers - 2005 - 2014
Table 17 - Market share of revenue by operator - 2010 - 2012
Table 18 - Market share of subscribers, Orange and altnets - 2006 - 2013
Table 19 - Market share of revenue, Orange and altnets - 2006 - 2013
Table 20 - Fixed-line voice traffic - 2006 - 2014
Table 21 - Market share of fixed-line accesses by technology - 2012
Table 22 - Orange Poland total retail WRL and POTS lines - 2009 - 2013
Table 23 - Orange Poland fixed-line ARPU - 2009 - 2013
Table 24 - Orange Poland Group financial data - 2006 - 2013
Table 25 - Netia financial data - 2007 - 2013
Table 26 - Netia subscribers by type - 2008 - 2013
Table 27 - Exatel financial data - 2009 - 2010
Table 28 - Fixed lines in service and teledensity - 2000 - 2014
Table 29 - VoIP revenue - 2008 - 2014
Table 30 - VoIP traffic and subscribers - 2008 - 2014
Table 31 - Broadband users by technology - 2010 - 2014
Table 32 - Broadband market revenue by sector - 2006 - 2012
Table 33 - Proportion of broadband market revenue by sector - 2006 - 2012
Table 34 - Broadband penetration by technology - 2009 - 2012
Table 35 - Fixed-line broadband market share by operator - 2011 - 2012
Table 36 - ISP market share - 2008 - 2012
Table 37 - Proportion of broadband connections by data rate - 2010 - 2012
Table 38 - Online purchases by individuals - 2005 - 2013
Table 39 - Internet users, subscribers and penetration rates - 2000 - 2013
Table 40 - Fixed and mobile broadband subscribers - 2010 - 2014
Table 41 - Fixed broadband subscribers and penetration rate - 2001 - 2014
Table 42 - Orange Poland broadband ARPU - 2008 - 2013
Table 43 - UPC Poland subscribers - 2008 - 2013
Table 44 - Cable market share of subscribers by operator - 2010 - 2012
Table 45 - Multimedia Polska broadband subscribers - 2009 - 2012
Table 46 - Orange Poland DSL subscribers - 2003 - 2013
Table 47 - Orange Poland VDSL subscribers - 2011 - 2013
Table 48 - Netia broadband subscribers - 2008 - 2013
Table 49 - DSL market share of subscribers by operator - 2010 - 2012
Table 50 - Mobile broadband market share of subscribers by operator - 2008 - 2012
Table 51 - Mobile broadband subscribers and penetration rate - 2004 - 2014
Table 52 - Orange dedicated mobile broadband subscribers - 2007 - 2013
Table 53 - Proportion of subscribers to bundled services by type - 2010 - 2012
Table 54 - Proportion of subscribers by bundle - 2011 - 2012
Table 55 - Market share of TV and broadband bundles by operator - 2010 - 2011
Table 56 - Pay TV market share by operator - 2011
Table 57 - Orange Poland Livebox, IPTV customers - 2008 - 2013
Table 58 - UPC - homes passed - 2003 - 2013
Table 59 - UPC - subscribers by service type - 2003 - 2013
Table 60 - Multimedia Polska financial data - 2009 - 2013
Table 61 - Multimedia Polska revenue by sector - 2009 - 2013
Table 62 - Multimedia Polska subscribers - 2009 - 2013
Table 63 - Multimedia Polska triple play subscribers by service - 2009 - 2013
Table 64 - Cyfrowy Polsat financial data - 2004 - 2013
Table 65 - Cyfrowy Polsat operational data - 2004 - 2013
Table 66 - Cyfrowy Polsat ARPU, SAC - 2004 - 2013
Table 67 - N financial data - 2010 - 2011
Table 68 - N subscriber data - 2010 - 2011
Table 69 - Orange DTH subscribers - 2008 - 2013
Table 70 - Mobile market revenue - 2009 - 2014
Table 71 - Mobile subscribers and penetration rate - historic - 1995 - 2004
Table 72 - Mobile subscribers and penetration rate - 2005 - 2014
Table 73 - Mobile market share of revenue by operator - 2009 - 2012
Table 74 - Mobile market share of subscribers by operator - 2009 - 2012
Table 75 - Mobile market traffic and annual change - 2006 - 2014
Table 76 - Mobile number portings - 2009 - 2012
Table 77 - Retail roaming charges, voice, SMS, data - 2010; 2012; 2014
Table 78 - Roaming traffic (voice, SMS, data) - 2007 - 2012
Table 79 - Orange mobile services revenue - 2010 - 2013
Table 80 - Orange subscribers - 2007 - 2013
Table 81 - Orange total monthly ARPU - 2010 - 2013
Table 82 - Orange data ARPU share - 2008 - 2012
Table 83 - Polkomtel subscribers - 2009 - 2010; 2012
Table 84 - Polkomtel financial data - 2009 - 2012
Table 85 - Polkomtel annualised ARPU - 2008 - 2009
Table 86 - T-Mobile subscribers - 2007 - 2013
Table 87 - T-Mobile financial data - 2005 - 2013
Table 88 - T-Mobile ARPU and churn - 2005 - 2013
Table 89 - Play mobile subscribers - 2007 - 2013
Table 90 - Netia mobile subscribers - 2010 - 2013
Table 91 - Ratio of prepaid to postpaid subscribers - 2003 - 2013
Table 92 - Orange prepaid subscribers - 2003 - 2013
Table 93 - T-Mobile prepaid subscribers - 2005 - 2013
Table 94 - SMS messages sent and annual growth - 2006 - 2014
Table 95 - MMS messages sent and annual growth- 2006 - 2014
Table 96 - Mobile data traffic- 2008 - 2014
Table 97 - Forecast fixed broadband subscribers - higher growth scenario - 2010 - 2013; 2020
Table 98 - Forecast fixed broadband subscribers - lower growth scenario - 2010 - 2013; 2020

Chart 1 - Fixed-line telephony revenue and subscribers - 2005 - 2014
Chart 2 - Market share of subscribers, Orange and altnets - 2006 - 2013
Chart 3 - Market share of revenue, Orange and altnets - 2006 - 2013
Chart 4 - Orange Poland total retail lines and ARPU - 2009 - 2013
Chart 5 - Orange Poland Group financial data - 2006 - 2013
Chart 6 - Netia financial data - 2007 - 2013
Chart 7 - Netia subscribers by type - 2008 - 2013
Chart 8 - Exatel financial data - 2009 - 2010
Chart 9 - Broadband market revenue by sector - 2006 - 2012
Chart 10 - Proportion of broadband market revenue by sector - 2006 - 2012
Chart 11 - Fixed broadband subscribers and penetration rate - 2001 - 2014
Chart 12 - UPC Poland subscribers - 2008 - 2013
Chart 13 - UPC - subscribers by service type - 2003 - 2013
Chart 14 - Multimedia Polska revenue by sector - 2009 - 2013
Chart 15 - Multimedia Polska subscribers - 2009 - 2013
Chart 16 - Cyfrowy Polsat financial data - 2004 - 2013
Chart 17 - Mobile subscribers and penetration rate - 2000 - 2014
Chart 18 - Orange total monthly ARPU - 2009 - 2013
Chart 19 - Polkomtel financial data - 2009 - 2012
Chart 20 - T-Mobile financial data - 2005 - 2013

Exhibit 1 - The EU Regulatory Framework for communications
Exhibit 2 - Access, the local loop and unbundling - an overview
Exhibit 3 - 2G spectrum awarded in Poland
 
Contents:
Poland's multi-spectrum auction set to improve mobile broadband coverage within three yearsPoland's fixed broadband market is one of the largest in Eastern Europe, mainly attributable to the country's sizeable population. DSL is the most popular fixed broadband access platform, followed by cable delivered from the country's well-established cable TV operators. Fixed-line access is also available via FttX, though as yet this is limited to a number of urban areas. Mobile broadband is the most popular platform by subscribers. This has resulted from mobile network operators having invested in infrastructure during the last few years, combined with the greater availability among consumers of sophisticated devices such as tablets and smartphones.

The telecoms incumbent dominates the fixed broadband market although a tougher regulatory regime is improving wholesale market conditions. An emerging internet society is taking shape, encompassing commerce, health and government services. The report profiles Poland's fixed broadband market, including key market players, technology platforms, market developments, a variety of statistics, and forecasts for fixed broadband penetration to 2020.

Having one of Eastern Europe's more sizeable markets for digital media and TV services, TV programming in Poland is accessible via cable TV, terrestrial free-to-air, IPTV and satellite. Strong competition exists both between platforms as well as between operators of similar platforms. Given the number of active market players, further consolidation during the next few years is inevitable: the merger between Cyfra+ and n, finalised in 2013, is indicative of continuing market dynamics. Digital TV uptake is improving due to increasing affordability of both TVs and programming. The report profiles Poland's digital economy and digital TV market, covering market developments and major companies in the broadband, cable, terrestrial and satellite pay TV sectors.

The liberalised telecom market has seen considerable development in the broadband and mobile sectors. The privatised incumbent, recently rebranded as Orange Poland, has benefited from its parent company's technical experience and know-how in the region. The regulatory environment has been shaped by EU principles designed to facilitate competition, allowing competing operators to enter the market. Recently this extended to opening Orange Poland's fibre network to access and pricing regulation. The report covers key aspects of Poland's evolving telecom market, presenting comprehensive data and information on market players, fixed-line networks and technologies, the wholesale market, as well as an overview of key regulatory developments.

The mature mobile market has high penetration, partly the result of multiple SIM card ownership. A core of well-established mobile network operators offer services alongside a growing number of mobile virtual network operators. Market competition suggests that further consolidation is likely in the near future, as has been seen in other markets in recent years. ARPU has stabilised after a period of decline caused by retail tariff competition, and regulatory mandated reductions in mobile termination rates. 4G networks have been launched and coverage is expected to improve markedly following the anticipated multi-spectrum auction, delivering improved mobile broadband services nationally within three years. The report offers a concise overview of Poland's mobile market, providing profiles of the major operators, covering regulatory and market developments and offering a wealth of statistics.

Data in this report is the latest available at the time of preparation and may not be for the current year
 
Companies Mentioned
- Aster
- CenterNet
- Cyfra+
- Cyfrowy Polsat
- Exatel
- GTS Energis
- Mobyland
- Multimedia Polska
- N/TNK
- Netia
- P4/Play
- PTK Centertel
- Polkomtel
- T-Mobile
- TVP
- Telefonia Dialog
- Telekomunikacja Kolejowa
- Telekomunikacja Polska (Orange Poland)
- UPC Polska
- Vectra
 
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