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Strategic Analysis of the Indian Water Treatment Chemicals Market
Frost & Sullivan, June 2011, Pages: 162
This study covers the state of the Indian Water Treatment Chemicals Market, examining drivers and restraints for growth, pricing, distribution, technology, legislation, demand and geographical trends. Following from these, market growth for regional and market segments are forecasted. In addition, an in-depth analysis of the competitive situation including vendors' market shares is performed, along with detailed profiles of the key vendors in the industry.
The base year is 2009 with forecasts running through 2017. The market is further divided into 5 sub segments; Coagulants and Flocculants, Biocides and Disinfectants, Defoamers and Defoaming agents, pH Adjustors and Neutralizers, and others. This research provides market dynamics, trends, and viable growth strategies.
Market Overview
Growth in Industrial and Domestic Water Consumption Swells the Demand for Indian Water Treatment Chemicals
Industrial Users Accounted for 49 Per Cent of Water Treatment Chemicals Usage in India in 2009
The Indian water treatment chemicals market mainly depends on the manufacturing index as well as the industrial and domestic water consumption. Industrial water consumption is expected to quadruple by 2050, accounting for 18 per cent of the total annual water consumption in the country. So far, industries had been using water treatment chemicals mainly to comply with regulations; however, with increased environmental awareness, they have been more proactive about treating water.
An increasing number of households are adopting better water treatment mechanisms to ensure high-quality drinking water. This has opened up avenues for the water treatment market and its various sub segments. This emergence of newer markets for specialty water treatment and high-value chemicals has resulted in unprecedented growth in revenues and market maturity. The rising purchasing power and household awareness have also positively influenced the revenue growth rate, which is expected to almost double by 2014, despite the price sensitivity of the consumers.
“The Indian water treatment chemicals market has witnessed high revenue growth rates in the past five years mainly due to the advancements in the end-user industries and increasing prices,” says the analyst of this research. “The average per capita consumption of water treatment chemicals in India is much lower than it is in other developed countries but India is rapidly moving towards the global average.” Further, the drafting of stricter laws to deal with deteriorating water quality has given a huge boost to the market, helping it achieve a compound annual growth rate of 6.4 per cent from 2008 to 2015.
To make the most of the market’s potential, participants, especially in the specialty water treatment segment, have to convince end users that water treatment should not simply be considered an additional expense, but a part of the production process. They have to convey the cost and functional benefits of chemicals to industries. “Effective marketing and product innovation are crucial for success in the Indian market,” notes the analyst. “Any participant in the Indian market has to nurture long-term relations with customers and maintain excellent working relations with channel partners if they desire a long innings in the market.”
Market Sectors
Expert analysts thoroughly examine the following market sectors in this research:
- Coagulants and flocculants
- Biocides and disinfectants
- Defoamers and defoaming agents
- pH Adjustors and softeners
- Others
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