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Western European Construction Personal Protective Equipment Market
Frost & Sullivan, May 2011, Pages: 139
The western European construction Personal Protective Equipment (PPE) market includes head protection, eye and face protection, hearing protection, respiratory protection, hand protection, foot protection, fall protection and high-visibility protective clothing. The important factors that act as a challenge in the market and drive and restrain it have been assessed. Product prices have been estimated, and strategic recommendations have been provided at the total market level. Detailed revenue forecasts and market share analyses are given for each product type and the total western European construction Personal Protective Equipment market. The revenue contribution of various regions in Western Europe to the construction Personal Protective Equipment market has been provided.
This research service titled Western European Construction Personal Protective Equipment Market offers a comprehensive overview of the market including industry challenges, market drivers and restraints. In this research, expert analysts thoroughly examine the following market segments: head protection, hand protection, eye and face protection, hearing protection, foot protection, respiratory protection, fall protection and high-visibility protective clothing.
Market Overview:
Developing Robust Distributor Partnerships is Key to Maximising Growth in Western European Construction Personal Protective Equipment Market
The construction industry in Europe operates through distributors, wholesalers and retailers, and seldom through direct contact with the Personal Protective Equipment (PPE) manufacturer. It is imperative, therefore, to have strong distribution channels to survive. Price competitiveness and product differentiation are also key factors that will affect the prospects of market participants. “Construction companies rely completely on distributors for all their requirements, including Personal Protective Equipment, preferring to source their equipment from a one-stop shop,” notes the analyst of this research. “Knowledge of distribution channels helps construction Personal Protective Equipment manufacturers since distributors not only meet the requirement of the construction industry for equipment, but also offer knowledge and guidance in complying with mandated safety standards at the workplace.”
The construction industry in Western Europe is characterised by the contracting and sub-contracting of projects. As a result, Personal Protective Equipment manufacturers who attempt to directly interact with the construction firm responsible for a particular project often fail to reach the relevant person responsible for making the final decision. Accordingly, even established Personal Protective Equipment manufacturers are reluctant to venture into the construction PPE business if they are unfamiliar with the distribution channels operating therein. “Despite factors such as comfort, design and style having a notable impact on the sales of PPE, pricing continues to be the key decision-making factor that drives business,” adds the analyst. “Hence, it is increasingly important for Personal Protective Equipment manufacturers to adopt cost-effective business practices so that the end product remains competitive in terms of price.”
Focus on Inherent Strengths to Help Domestic Manufacturers to Overcome Threat of Low-cost Imports:
The volume of low-priced products from East Asian countries is rising steadily and posing a threat to domestic manufacturers. Awareness about workplace health and safety are low. This makes it difficult even for domestic manufacturers to compete with low-priced imports. Such low-cost imports are considered to be more attractive, although they often fail to provide the required degree of protection. “It is very important to address the challenge posed by the lack of awareness about health and safety requirements,” remarks the analyst. “Unless the construction industry becomes aware of the implications of using low-grade products and jeopardising workers' lives, the trend of using low-priced products will persist.”
Awareness campaigns conducted by Personal Protective Equipment manufacturers are beneficial in disseminating information about the advantages of using a particular product. Distributors who play a pivotal role in the market are optimally positioned in the value chain to educate end users. Imparting knowledge to distributors, therefore, becomes a critical success factor. “Domestic manufacturers need to leverage their comparative strengths in terms of product quality, R&D capability and broader product line,” advises the analyst. “Highlighting their superior customer service and long-term partnerships with distributors will help them retain the edge over lower-priced imports.”
Market Sectors
Expert analysts thoroughly examine the following market segments in this research:
- Head protection
- Hand protection
- Eye and face protection
- Hearing protection
- Foot protection
- Respiratory protection
- Fall protection
- High-visibility protective clothing
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