Strategic Analysis of the Paint and Coatings Market

Frost & Sullivan, May 2011, Pages: 93

The APAC paint and coatings market is growing in line with the robust economic growth seen in the region. This makes up roughly 30-35% of the global paint industry. In the last 5 years, the APAC paint market enjoyed good growth. However, effects of the economic slump begin to hit the market in the second half of 2008 continuing into the first half of 2009. The paint and coatings market can be further split into 10 key segments which are Decorative, Automotive OEM, Automotive Refinish, Powder, Coil, Can, Industrial Wood, Marine, Protective, and Other Industrial coatings. The 6 focus segments are decorative, other industrial, industrial wood, protective, powder and automotive OEM coatings ranked in order of market size.

Research Overview

This research service titled Strategic Analysis of the Paint and Coatings Market provides the size of the paint and coatings market for 14 major countries in the Asia Pacific. The trend analysis on the market sizing for each of the countries in Asia Pacific depends on the macroeconomic growth and the growth of the end-user industries. The study also discusses the key market drivers and restraints, technologies, relevant regulations and strategic recommendations. For the purpose of this study, the forecast period is from 2010 to 2011. In this research expert analysts thoroughly examine the following markets: automotive original equipment manufacturer (OEM), automotive refinish, can coatings, coil coatings, decorative coatings, marine coatings, powder coatings, protective coatings, wood coatings and other industrial coatings.
Market Overview

The $43.52 billion Paints and Coatings Market in the Asia Pacific to Grow at a Steady CAGR of 11 per cent to Reach $53.55 billion in 2011

Value Additions to Paints and Coatings Find Many Takers in the Asia Pacific

The paints and coatings market in the Asia Pacific has struck a purple patch due to the impressive growth in the end-user segments of construction, commercial, public buildings and residential real estate. The buoyant economic conditions in most Asia Pacific countries, especially in China and India, have had a bearing on the fortunes of these sectors and thereby on the paints and coatings market. The high inflow of foreign investments in these two countries and their reduced operating costs are greatly helping to increase the profit margins of operators in those countries. However, in countries such as Vietnam, Indonesia and the Philippines that have lower purchasing power, there is insubstantial demand for premium-grade and high-performance paints. Paint manufacturers' margins will also feel the pinch of the rising prices of raw materials.

Stringent environmental regulations have a role to play in limiting global paint trade, as the restriction on the use of hazardous materials in the paint composition limits product innovation. Foreign investors will also be deterred by the unstable social, economic and political situation in a country. Domestic participants will have to find a way around investors' hesitation, as they will be eager for higher spending on brand development and management of products as Asians prefer well-recognised brands. “One way to engage foreign companies is through merger and acquisitions with the local companies,” says the analyst of this research. “Such alliances will reduce foreign investors' cost of setting up a distribution hub in the country and enhance their product penetration in the local market.” Companies could collaborate with national research centres to reduce the cost of R&D and ensure that product quality meets international standards.

Manufacturers in the more affluent countries have a more optimistic outlook, as consumers are highly appreciative of product innovations. Rising environmental awareness and the demand from the middle class population have popularised eco-friendly paints and coatings. Most of the decorative products available in the market are water-based and have low or almost zero levels of volatile organic compound (VOC) emissions. Dirt-resistant paints that are more durable are proving to be significant revenue generators, as are innovative heat-reflective paints in the tropical countries. “Manufacturers will be looking to create a type of OEM coating product that can withstand various temperature and humidity conditions,” notes the analyst. “This will save manufacturers time and costs on the production of customized industrial products.”

Market Sectors

Expert analysts thoroughly examine the following market sectors in this research:

By Products:
- Automotive OEM
- Automotive refinish
- Can coatings
- Coil coatings
- Decorative coatings
- Marine coatings
- Powder coatings
- Protective coatings
- Wood coatings
- Other industrial coatings

1. Executive Summary

1.1 Market Overview

1.2 Summary of Major Findings

1.3 Major Research Findings

1.4 Conclusion and Recommendations

2. Asia Pacific Paint and Coatings Market

2.1 Market Overview and Definitions

2.2 Macro Industrial Influences

2.3 PESTLE Analysis

2.4 Key Growth Industries

3. Market Engineering Measurements

3.1 Key Industry Challenges

3.2 Market Drivers and Restraints

3.2.1 Market Drivers 29 3.2.2 Market Restraints

3.3 Total Asia Pacific Paint and Coatings Analysis

4. Regional Paint and Coatings Market Revenue Forecasts

4.1 Australia

4.2 China

4.3 Hong Kong

4.4 India

4.5 Indonesia

4.6 Japan

4.7 Malaysia

4.8 New Zealand

4.9 The Philippines

4.10 Singapore

4.11 South Korea

4.12 Taiwan

4.13 Thailand

4.14 Vietnam

5. Trend Analysis

5.1 Technology Trend

5.2 Relevant Regulations

6. Competitive Analysis

6.1 Key Participants by Country

6.2 Key Participants by Segment

7. Conclusion and Recommendation

7.1 Key Success Factors

7.2 Strategic Recommendations

- Australia
- China
- Hong Kong
- India
- Indonesia
- Japan
- Malaysia
- New Zealand
- Philippine
- Singapore
- South Korea
- Taiwan
- Thailand
- Vietnam

Product Samples

A sample for this product is available. Please Login/Register to download this sample.

Customers who bought this item also bought

• Global and Chinese Coating Industry Report, 2010-2011
• Global and Chinese Coating Industry Report, 2010-2011
• Global Construction Paints and Coatings - Market Opportunities and Business Environment, Analyses and Forecasts to 2016
• Market Overview of the 2010 Asia Pacific Industrial Wood Coatings
• Construction Chemicals - Global Strategic Business Report
• Chinese Markets for Flooring - 2012 Edition
• China Anti-Corrosion Coating Industry Report, 2010-2011
• China Anti-Corrosion Coating Industry Report, 2010-2011
• China Paint Manufacturing Industry, 2012
• Paints and Coatings in BRIC to 2016: Market Guide