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Consumer Attitudes & Online Retail Dynamics in France
iCD Research, Aug 2011, Pages: 77
'Consumer Attitudes & Online Retail Dynamics in France' provides in-depth analysis of the latest trends in online consumer shopping, covering drivers of online shopping, consumer insights, market dynamics (covering 25 product categories) and reviews of latest best practice in online retail site design.
Based on the latest data, the report not only provides details of the size and growth of this increasingly important channel, it also provides essential contexts on the penetration of online sales by product groups, how growth has developed over time and the key drivers of this market in the future.
This report is the result of ICD’s extensive market research covering the online retail industry in France. “Consumer Attitudes & Online Retail Development in France” provides the magnitude, growth, share, and dynamics of the online retail market and is an essential tool for companies either active in this sector or which are seeking to target this channel.
The report provides core insights into consumer behaviour and highlights the latest online trends and their impact on online product sales. Core data sets give both historical context and a view into the future - providing data from 2005 through to 2015 and allowing marketers to update their strategic planning and fill gaps in their knowledge about this rapidly evolving channel.
By examining best practice from leading national large-scale online retailers (but specifically excluding the likes of Amazon whose sites are well-known and vary little by country), as well as reviewing innovative approaches from smaller players, the report also provides insights and ideas about how best to approach growing online sales for your business.
Together these three core elements; market dynamics, consumer understanding and best practice examples will allow readers to easily understand the nature and development of online retail in France and provide insight into how best to exploit the opportunities in the market.
Scope:
The report analyses online consumer behaviour, market dynamics and best practice approaches to online retail in France. In particular, core market data sets cover 8 product groups and 25 individual product markets within France.
Product Coverage:
- Clothing & Footwear
- Jewelry & Watches
- Luggage & Leather goods
- Printed Media
- Stationery & Cards
- Communications Equipment
- Computer Hardware & Software
- Consumer Electronics
- Household Appliances
- Photographic Equipment
- Drinks
- Household Products
- Packaged Food
- Personal Care
- Tobacco
- Unpackaged Food
- Floor Coverings
- Furniture
- Gardening & Outdoor Living
- Home Improvement
- Home Wares
- Games Software
- Music & Video
- Sports Equipment
- Toys & Games
Reasons To Buy:
This report provides readers with unparalled levels of detail and insight into the development of online retail sales within France:
- Understand consumer behavior and online trends in France
- Understand which products will be the major winners and losers in the coming years
- Assess the impact of economic recession and recovery on market growth
- Learn from best practice approaches outlined in the case studies of leading online retailers
- Improve market and strategic planning using highly granular, forward-looking market data
Key Highlights
The economic crisis had a profound impact on the French retail sector in 2009. While overall retail sales declined in 2009, it is worth noting that online sales continued to grow at a robust pace during the same period. The growth can be attributed to high internet penetration rates, and a growing willingness to use online retail channels.
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