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Polishes in Belarus
Euromonitor International, July 2011, Pages: 15
Polishes in Belarus posted current value growth of only 2% in 2010, while volume sales declined by 7%. The main reason for this was a poor performance from shoe polish, which registered a volume decline of 8% and a value sales increase of only 1% in current terms. Consumers traded down, opting to buy less shoe polish or cheaper Turkish brands as a way to save money. In addition, shoe polish is not considered essential in rural areas.
The Polishes in Belarus market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Floor Polish, Furniture Polish, Metal Polish, Shoe Polish.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Polishes market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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