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Traditional Toys and Games in China

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    Report

  • 19 Pages
  • May 2023
  • Region: China
  • Euromonitor International
  • ID: 1855490
In 2022, traditional toys and games in China was unable to continue the growth momentum seen in 2021, and instead registered a significant decrease in overall current value sales. This can be attributed to a couple of interrelated factors. First and foremost, the sporadic yet widespread emergence of COVID-19 cases in most parts of China, and the stringent pandemic prevention measures, which often included harsh restrictions on the flow of people, as well as commodities, were major deterrents to...

The Traditional Toys and Games in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Action Figures and Accessories, Arts and Crafts, Baby and Infant, Construction, Dolls and Accessories, Dress-Up and Role Play, Games and Puzzles, Model Vehicles, Other Traditional Toys and Games, Outdoor and Sports, Plush, Pre-School, Remote Control Toys, Ride-On Vehicles, Scientific/Educational.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Traditional Toys and Games market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
The publisher has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, the publisher has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Contents

TRADITIONAL TOYS AND GAMES IN CHINA
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Sharp decline for traditional toys and games due to tight pandemic-related controls
  • Dolls and accessories, and construction remain strong despite overall underperformance in 2022
  • Lego maintains its lead, but Pop Mart’s track record of growth interrupted
PROSPECTS AND OPPORTUNITIES
  • Easing of pandemic prevention measures set to fuel strong rebound
  • Innovations in IP localisation key to sustained growth
  • Rethinking channel priorities will become crucial as online penetration grows rapidly
CATEGORY DATA
  • Table 1 Sales of Traditional Toys and Games by Category: Value 2017-2022
  • Table 2 Sales of Traditional Toys and Games by Category: % Value Growth 2017-2022
  • Table 3 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2017-2022
  • Table 4 NBO Company Shares of Traditional Toys and Games: % Value 2018-2022
  • Table 5 LBN Brand Shares of Traditional Toys and Games: % Value 2019-2022
  • Table 6 Distribution of Traditional Toys and Games by Format: % Value 2017-2022
  • Table 7 Forecast Sales of Traditional Toys and Games by Category: Value 2022-2027
  • Table 8 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2022-2027
  • Table 9 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2022-2027
TOYS AND GAMES IN CHINA
EXECUTIVE SUMMARY
  • Toys and games in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for toys and games?
MARKET DATA
  • Table 10 Sales of Toys and Games by Category: Value 2017-2022
  • Table 11 Sales of Toys and Games by Category: % Value Growth 2017-2022
  • Table 12 NBO Company Shares of Toys and Games: % Value 2018-2022
  • Table 13 LBN Brand Shares of Toys and Games: % Value 2019-2022
  • Table 14 Distribution of Toys and Games by Format: % Value 2017-2022
  • Table 15 Forecast Sales of Toys and Games by Category: Value 2022-2027
  • Table 16 Forecast Sales of Toys and Games by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 1 Research Sources