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Video Games in China
Euromonitor International, July 2011, Pages: 23
The Chinese government has not made any official announcements regarding the importing and selling of game consoles, as well as game software, since 2000. It believes products of this kind may pose potential harm to the young and imports are prohibited. As a result, the major channel for sales is the black market, through the smuggling of products from Hong Kong, Japan and the US. The game consoles sold in the small retailing stores are mostly supplied by console makers who buy the proprietary...
The Video Games in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Video Games Hardware, Video Games Software.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Video Games market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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