Video Games in Japan

Euromonitor International, August 2012, Pages: 32

Despite the negative economic growth, video games continued to experience slow growth in 2011, reaching ¥780 billion. The growth was driven by the launch of two new handheld video game consoles: PlayStation Vita and Nintendo 3DS, respectively launched in December 2012 and March 2012. The East Japan Earthquake had minimal negative impacts on the category as it forced some consumers to become more indoor-oriented and encouraged some to play games at home.

Euromonitor International's Video Games in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Digital Gaming, Video Games Hardware, Video Games Software.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Video Games market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

VIDEO GAMES IN JAPAN
Euromonitor International
August 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Video Games by Category: Value 2006-2011
Table 2 Sales of Video Games by Category: % Value Growth 2006-2011
Table 3 Video Games Software by Type: % Value Breakdown 2006-2011
Table 4 Video Games Company Shares by Value 2008-2011
Table 5 Video Games Brand Shares by Value 2008-2011
Table 6 Video Games Hardware Company Shares by Value 2008-2011
Table 7 Video Games Hardware Brand Shares by Value 2008-2011
Table 8 Video Games Software Company Shares by Value 2008-2011
Table 9 Video Games Software Brand Shares by Value 2008-2011
Table 10 Digital Gaming Company Shares by Value 2008-2011
Table 11 Digital Gaming Brand Shares by Value 2008-2011
Table 12 Sales of Video Games by Distribution Format: % Analysis 2006-2011
Table 13 Sales of Video Games Hardware by Distribution Format: % Analysis 2006-2011
Table 14 Sales of Video Games Software by Distribution Format: % Analysis 2006-2011
Table 15 Forecast Sales of Video Games by Category: Value 2011-2016
Table 16 Forecast Sales of Video Games by Category: % Value Growth 2011-2016
Nintendo Co Ltd in Toys and Games (japan)
Strategic Direction
Key Facts
Summary 1 Nintendo Co Ltd: Key Facts
Summary 2 Nintendo Co Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Nintendo Co Ltd: Competitive Position 2011
Sony Computer Entertainment Inc in Toys and Games (japan)
Strategic Direction
Key Facts
Summary 4 Sony Computer Entertainment Inc: Key Facts
Summary 5 Sony Computer Entertainment Inc: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 Sony Computer Entertainment Inc: Competitive Position 2011
Square Enix Co Ltd in Toys and Games (japan)
Strategic Direction
Key Facts
Summary 7 Square Enix Co Ltd: Key Facts
Summary 8 Square Enix Co Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 9 Square Enix Co Ltd: Competitive Position 2011
Executive Summary
Toys and Games Market Continues Slow Growth
Changing Demographics Continue To Impact the Toys and Games Market
Domestic Players Continue To Dominate the Toys and Games Market
Increasing Use of Smartphones Boosts the Internet Retailing Channel
Slow Growth Predicted To Continue Over the Forecast Period
Key Trends and Developments
Economic Recovery Impacts the Toys and Games Market Positively
Demographic Changes Continue To Impact the Toys and Games Market
Increasing Use of Smartphones Boosts Internet Retailing
Consumers Look To Three S's; Sustainable, Social and Shareable
Licensing Continues To Penetrate the Japanese Toys and Game Market
Market Data
Table 17 Sales of Toys and Games by Category: Value 2006-2011
Table 18 Sales of Toys and Games by Category: % Value Growth 2006-2011
Table 19 Toys and Games Company Shares by Value 2008-2011
Table 20 Toys and Games Brand Shares by Value 2008-2011
Table 21 Sales of Toys and Games by Distribution Format: % Analysis 2006-2011
Table 22 Forecast Sales of Toys and Games by Category: Value 2011-2016
Table 23 Forecast Sales of Toys and Games by Category: % Value Growth 2011-2016
Sources
Summary 10 Research Sources

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