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UK Holidays. Edition No. 1

Marketest, Feb 2011, Pages: 508


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Quantitative market research report carried out on UK holidays conducted by Marketest (marketing research company). It is to determine:
- The type of holiday UK people take the most
- The reason why UK residents choose to holiday in the UK
- Consumers' expectations regarding theme bars/pubs and their concept ideas
- Their type of holiday (how they travel, where they stay, how long, activities, etc.)
- What could encourage them to travel more within the UK



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