High Performance Car Hire

Marketest, December 2009, Pages: 38

Quantitative market research report carried out on high performance car hire service conducted by Marketest (marketing research company). It is to determine:

- the target market

- peoples budget

- their needs and expectations

Introduction

Which of the following activities do you enjoy, interest you?

How many times in the last two years have you hired a supercar?

Why did you hire it?

What type(s) of car did you hire?

For how long did you hire the car(s)?

From which company did you hire the car(s)?

If the car was delivered, how much did you pay for this service?

Overall, how satisfied were you with the experience?

Does the idea of driving a supercar for a day or more interest you?

For which of these reasons would you hire a supercar?

Which of these hire periods would interest you?

Which of the following cars would interest you?

Which of these options would interest you?

What is your gender?

How old are you?

What socio-economic class do you belong to?

What is your Postcode?

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