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Cars monthly lease service
Marketest, November 2009, Pages: 39
Quantitative market research report carried out on cars monthly lease service conducted by Marketest (marketing research company). In particular, it is to determine:
- The products that people would be ready to consume like mobile phones (monthly subscription)
- Their particular requests and needs for a car monthly lease
- Services they want to have included
- The money they are ready to spend for this service...
Would you be ready to consume the following products with this same way (via subscription and frequent replacement)?.
If, as with the telecommunication industry, a car ?operator? were to offer you a subscription which gives you: - A mileage - Services like guarantee, maintenance, etc - A private car to choose (instead of a phone) selected from all the brands, frequently restored and renewed. You would:...
Imagine that this « operator » offered you a subscription. In order to be coherently adapted to your budget and needs, he would have to offer you a monthly cost of (apart from additional options):
An annual mileage of:
A type of car:
A car that is:
A renewal every:
The following services:
If you are interested in this subscription, where would you prefer to subscribe to it?
Do you own a car?
What monthly budget do you dedicate to your car (apart from insurance, fuel and repairs)?
What kind of car do you own?
How old is your car?
When do you plan to change your car?
What is your gender?
How old are you?
What socio-economic class do you belong to?
What is your Postcode?