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Asia Pacific Enterprise Telephony Market Q1 2010
Frost & Sullivan, March 2011, Pages: 152
Asia Pacific enterprise telephony market study offers an analysis of the 14 regions enterprise telephony market for Q1 2010. It analyses the market trends, vendor market performance, the vertical and horizontal market splits, go-to-market strategies and major public customer wins. The enterprise telephony market is segmented into PBX, KTS, WPBX and the IP-PBX markets. This research is based on Frost & Sullivan's proprietary T.E.A.M. methodology, ensures that clients have complete '360 Degree Perspective' from which to drive decision-making. Technical, Econometric, Application, and Market information ensures that clients have a comprehensive view of industries, markets and technology.
Research Overview
This report provides insights into the adoption of IP telephony and time division multiplexing (TDM) technologies in the Asia Pacific region. In this research expert analysts thoroughly examine the following markets: Internet Protocol private branch exchange (IP-PBX), PBX, key telephone system (KTS) and wireless PBX (WPBX).
Market Overview
Enterprise Telephony Market in the Asia Pacific Declined by 1.3 Per cent from $450.7 Million in Q1 ‘09 to $445.1 Million in Q1 ‘10 but Shows Signs of Bouncing Back
High Growth of IP Telephony Reverses the Negative Market Trend by Compensating for the Under-performance of the PBX and KTS Segments
The revival of fortunes of the Asia Pacific enterprise telephony market after a slump in Q2 ’09 is mainly due to the 6.0 per cent rise in demand for IP telephony over Q1 ’09. Increased spending on enterprise telephony by banking and financial institutions, universities, hotels, and transportation have halted the slide of the market and placed it back on the growth path. Small- and medium-sized businesses (SMBs) have begun to show an active interest in enterprise telephony solutions, specifically in technologies that help them reduce the overall ownership cost and telecommunication bills. “The market is poised to reverse the negative trends of the recent past, as customers have stated demanding unified communication (UC) solutions, specially video and web conferencing,” says the analyst of this research. “This is because the ability of high-end video conferencing solutions to act as a substitute for face-to-face meeting is helping enterprises lower travelling budgets and improve the productivity of the employees.”
Telephony vendors have shown resilience in staving off challenges such as uncertainty in decision making, long sales cycle and budget constraints. They created a case for their products by presenting return on investment (ROI) documents, marketing messages highlighting faster ROI and introducing financial schemes to hasten the adoption of IP telephony systems. Vendors and channel partners also had to strategize for an overall erosion in prices, which reduced by 10 to 20 per cent due to high discounts offered by industry participants. As these price cuts, along with budget constraints, could squeeze their profit margins, they resorted to creating product bundles that appeal to a larger section of TDM customers, particularly the medium-sized businesses.
They are also battling the low availability of in-house resource to manage IP telephony and UC products by offering free or low-budget training and proactively offering solutions over the managed and hosted environment. “Tier 2 vendors have to move from selling just ‘box’ solutions to offering convergence solution that includes user-based UC applications,” notes the analyst. “Investments in channel training and the development of strong marketing collaterals that clearly illustrate rapid ROI are critical for successfully selling IP telephony solutions.”
Market Sectors
Expert analysts thoroughly examine the following market sectors in this research:
By Service
- IP-PBX/IP telephony systems
- PBX
- KTS
- WPBX
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