Where is the Money in Near Field Communications?

Mind Commerce LLC, August 2011, Pages: 126

Near Field Communication (NFC) is a technology that may be utilized for high-speed high-volume applications and is well suited to consumer payments, especially micro-payments. This report evaluates NFC and presents a detailed description of the business case for NFC for various stakeholders. It identifies key stakeholders, types of opportunities they can capitalize, and analyzes current players in the field.

This research dispels many myths associated with NFC. Readers of this document will be better prepared to decide if they want to pursue investments in this industry and what areas to focus for optimal success. The report includes critical analysis as well as many valuable insights and commercial recommendations.

Organizations Interviewed for Report:

- Accenture
- Alcatel-Lucent
- Belgacom BICS
- Gemplus Trivnet
- MACH
- MAP International
- MasterCard
- Mitsui Ventures
- Monitise
- Obopay
- PayPal
- SIMPAY
- SMART
- SMART MONEY
- Sony Felica
- Telefonica Group
- Tranglo
- Transfer 2
- Ukash
- Vodafone UK
- World Cash Transfers

Audience:

- NFC suppliers
- Mobile network operators
- Mobile commerce application providers
- Mobile marketing and commerce vendors
- Manufacturers, merchants, and advertisers

ABSTRACT
TABLE OF CONTENTS
EXECUTIVE SUMMARY
Role of Branding
Developing Markets
Industry Initiatives and Open Loop Systems
Patience is Needed
MNOs and Banks
Market Movers
REVIEW OF NFC TECHNOLOGY
NFC TECHNOLOGY
Standards
Card Types
STRONG USER AUTHENTICATION VS. SPEED AND EASE OF USE
The Key to Succeeding
Open Web vs. Walled Garden
Risk
Securing Each Transaction- No Matter How Small
Alternative Technologies (EMV)
User Authentication
Sales Abandonment Rates
Non-Repudiation
Multi-factor Authentication
NFC APPLICATIONS
PAYMENT
ACCESS CONTROL
LOYALTY - AFFINITY GROUPS
SMART ADVERTISEMENTS
LOCATION BASED SERVICES
MARKETING AND CUSTOMER ENGAGEMENT
SOCIAL NETWORKING
OTHERS
MOBILE PAYMENTS AND NFC
MOBILE WALLET
INTEGRATED IN HANDSETS
INTEGRATED IN SIM CARDS
MOBILE COMMERCE
MOBILE BANKING
ETICKETING
ACCESS APPLICATIONS
THE VALUE CHAIN
STAKEHOLDERS
PUBLIC TRANSPORTATION AUTHORITIES
BANKS
CREDIT CARDS
MOBILE OPERATORS
The challenge to Existing Ecosystems and Business Models
PAYMENT SERVICE PROVIDERS
CLEARING HOUSES
TECHNOLOGY PROVIDERS
RETAILERS
END USERS
REGULATORY ISSUES
Business Models for Dealing with Prepaid Purchases
KEY PLAYERS ALREADY IN THE MARKET
INDUSTRY COMPARABLES- MOBILE REMITTANCES:
BUSINESS CASE
TRANSPORTATION AUTHORITIES
CREDIT CARDS
MERCHANTS
SUCCESS FACTORS- WHO CAN DRIVE ADOPTION
CASE STUDIES
MOBILE MONEY ECOSYSTEMS
Case Study- Web Payment for Digital Content
PayPal and i-Mode Growth- Successful Implementations of Growing Payment Processing Loop
Case Study- Mobile Payment for Online Gambling
Case Study- Mobile Banking
SUCCESSES
Japan- Suica
Hong Kong- Octopus
Characteristics
Singapore- EZ-Link
UK- Oyster
ROLL-OUTS IN PROGRESS
Denmark
Alcatel-Lucent
Gemplus/Trivnet
PayPal
MasterCard
Google Wallet
Partners
Competitors
ISIS
IN THE PIPELINE
APPLICATIONS
TIE-INS WITH OTHER APPLICATIONS AND SERVICES
STORED VALUE ACCOUNT MICROPAYMENTS FOR BOTH ONLINE AND 'HIGH STREET' TRANSACTIONS
CONCLUSIONS AND COMMERCIAL RECOMMENDATIONS
GLOSSARY - ABBREVIATIONS AND NOTATIONS
APPENDIX 1: REFERENCE SOURCES
APPENDIX 2: LIST OF INTERVIEWEES
APPENDIX 3: MOBILE MONEY DEPLOYMENTS WORLDWIDE

- Alcatel-Lucent
- Gemplus/Trivnet
- PayPal
- MasterCard
- Google

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