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Strategic Analysis of North American Trailer Telematics Market
Frost & Sullivan, July 2011, Pages: 79
This research service provides the strategic analysis of the trailer telematics market in North America. The research discusses the penetration of telematics in different types of trailers such as dry box, flat bed, reefer, tanker and others on the total trailer telematics units available in North America. The research provides valuable insights into the market's dynamics, trends, challenges, future outlook and the different packages offered by current telematics vendors. The study identifies the various benefits and challenges that telematics vendors face and the steps required by them to minimize the impact.
Can Price Declines Help Trailer Telematics Increase Market Penetration in North America?
Inconsistent Standardizations Hampers Product Innovations and Hence, Volume Growth
Trailer telematics is resonating well with the commercial vehicle industry, as the need for effective trailer tracking for productivity improvement is more acute than ever before. With the fleet’s operations being increasingly interfaced with the customers’, there is a huge demand for trailer telematics systems and solutions. Repeat business is a clear sign of the customer approval of this technology and is great publicity for system manufacturers. “The escalating pace of development, catalyzed by the need to enhance supply chain and logistics efficiencies, are laying the foundation for long-term market penetration for trailer telematics hardware and service,” says the analyst of this research. “Most importantly, providing end-to-end asset visibility is what will define success in this market.”
The hardware systems used in the trailer telematics are mostly designed by the service providers, who offer trailer telematics hardware and services to their respective fleet partners. This hampers the setting of standards, which, in turn, hinders other service providers from using the existing designs in the hardware technology. The lack of standardization in the enabling technologies has impeded the integration of trailer telematics hardware technology and thereby, the development of new technologies and volume growth. “Standardization and consolidation of the hardware technology will lead to faster product development through innovative technology, making trailer telematics cost effective and more affordable,” notes the analyst. “It will also increase telematics’ market penetration and make available profitable solutions to the customers.”
Standardization will allow participants to drop prices and eventually, expand in a price-sensitive market. The focus on developing low-cost system will also provide a thrust to the market, as will the demand for high levels of service and time-critical information transparency. The efficient management of mobile assets such as trailers/semi-trailers is becoming a significant concern for all fleets involved in transportation and logistics. “The rise in trade and dissemination processes such as just-in-time supply is fostering a business environment for fleets and leasing companies that are radically different from that of the recent past,” observes the analyst. “This is creating a demand for trailer telematics solutions in North America, stoking telematics penetration.”
Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:
- Reefer
- Flatbed
- Dry box
- Tanker
The following technologies are covered in this research:
- Trailer tracking
- Remote diagnostics
- Prognostics
- Cargo/temperature sensing
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