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Viewing report
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The Future of Pay TV
Business Insights, Aug 2011, Pages: 207
This report examines the impact of video content convergence across multiple screens on the Pay TV business. It looks at the impact of connected consumer devices and social media on the future Pay TV value chain, and what some of the main incumbents are already doing to catch the early waves of consumer engagement with multi-screen interactive services and 'TV everywhere' developments.
Features and benefits
- Gain a thorough understanding of the future direction of the consumer-driven, converged ‘TV Everywhere’ / 2-screen landscape.
- Understand the emerging commercial models / opportunities for content publishers, broadcaster and TV operators.
- Understand how TV operators, broadcasters, platform owners, video aggregators and CE manufacturers are positioning and developing their OTT offerings.
- Gain an understanding of the issues around building a successful user experience in the hybrid TV model.
- Understand the issues of a personalized (addressable) advertising model, and its impact on the current ad industry media model.
Highlights
Users are not interested in device convergence; it is content convergence that counts. They are not aware of or interested in how their content is delivered and are increasingly looking for a unified experience that is location independent.
We are now entering the Internet era of TV whereby users can expect an increasingly on-demand and personal viewing experience, and multi-channel video consumption across multiple devices will have a profound effect on future content publishing and monetization.
Over-the-top TV effectively allows content owners to by-pass existing TV platforms and take their programming directly to the TV screen from the Internet, in effect becoming a media owner themselves, supported by an integrated companion screen strategy for personalization / engagement.
Your key questions answered
- What are the significant trends influencing the development of the converged ‘TV Everywhere’ consumer market?
- How is this shaping the commercial future for Pay TV operators, TV broadcasters and new entrants pursuing a pure-play OTT TV engagement strategy?
- What are the current Pay TV operators planning to do about the OTT threat / opportunity?
- What content strategy is most likely to engage the consumer in the hybrid TV model? How do you build a differentiated and commercially viable service?
- What will be the likely impact of social media on interactive TV services in the future?
Product samples
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