The Future of Content Delivery
Scripp Business Insights, July 2011, Pages: 158
This report examines the digital content delivery market in terms of video, music, gaming, and eBooks. It analyzes the prevailing trends and drivers in each of these content areas, and also by country. The report examines the content delivery strategies followed by key video, music, gaming, and eBooks companies, and profiles the leading vendors in the CDN and digital rights management segments.
Features and benefits
- Analyze content delivery models across markets including TV and video, music, video gaming, and eBooks.
- Highlight the challenges faced by companies in content delivery and gain insights into successful strategies to address those challenges.
- Understand the content delivery vendor landscape with respect to product offerings, strategy and financial performance.
- Analyze the emerging technologies and platforms in content delivery and how they are altering the content delivery landscape.
- Understand how shifts in consumer behavior and expectations are driving the content delivery market.
Highlights
Although DRM technology has seen huge adoption in the video, gaming, and eBooks segments, it is losing ground in the music industry. Video game publishers are increasingly investing in DRM controls to prevent content piracy, and to restrict users from sharing games or moving to digital distribution channels.
The growing market for Video on Demand (VoD) services, which entails streaming on an interactive basis, is resulting in greater investments in content delivery platforms. Content owners are exploring newer avenues for monetization of video content including subscription, advertisements, online rental, and pay per video.
With the advent of streaming and on-demand music services, users can choose not to store and carry their music, and can access music like a service as and when required. Cloud based gaming is gaining traction in the casual games segment, with serious gamers still preferring to own games in physical formats.
Your key questions answered
- What are the current content delivery methods used by media and entertainment companies, and what is driving market growth?
- What challenges are faced by media and entertainment companies in content delivery, and what steps can be taken to overcome these challenges?
- Which are the emerging technologies and platforms in content delivery? How does the content delivery market differ according to geography?
- How are companies innovating in their content delivery models and what benefits are they reaping?
- Which are the leading vendors in the content delivery market? Which are the most important emerging technologies and platforms?
Executive Summary
Introduction and market context
The role of Digital Rights Management in content delivery
Video Content Delivery
Music Content Delivery
Video Gaming Delivery
eBooks Delivery
The Future of Content Delivery
Competitive landscape
Deepika Chaubey
Disclaimer
Introduction and market context
Summary
Report scope
Who is this report for?
Background – Content Delivery Networks
The global content delivery market
Role and importance of content delivery
Video
Music
Gaming
eBooks
The role of Digital Rights Management in content delivery
Summary
Introduction
Background
Increasing role of DRM in media and entertainment
Video
Music
Gaming
eBooks
Video Content Delivery
Summary
Introduction
Background
Online video advertisement spend forecast, 2009–14
Growth drivers
Demand for high quality video propelling content delivery platform investments
Video content demand on mobile devices presenting new revenue opportunities
Service bundles driving the demand of multi-play service platforms
User generated content increases video sharing website traffic
Key trends
Increased investments in platforms supporting multiple end user devices
Video content monetization through subscriptions and advertisements
Growing market for Video on Demand
Increased personalization in content display based on users’ interest areas
Trends in video content delivery by region
US
Japan
UK
France
South Korea
India
China
Brazil
Challenges in video content delivery
Delivering content on multiple platforms
Scalable content delivery systems to accommodate growing internet content
Delivering good quality content
Content delivery strategies followed by key video companies
ABC delivers interactive television services on iPad
Netflix offers subscription based on-demand video streaming services
Hulu offers both free advertisement supported & subscription based content
Comcast launches one of the first TV Everywhere service in the US
The future of video content delivery
Shift to 3D format
Internet-only video providers
Transition to the cloud
Packaged applications delivered over tablets
Music Content Delivery
Summary
Introduction
Background
Global digital music market forecasts, 2009–14
Growth drivers
Removal of DRM leading to increased download volumes
Increased music consumption owing to mobile capability
Music access service bundles drives investments in content delivery platforms
Key trends
Increased adoption of subscription based music content download
Music made available on social media
Growing market for unlimited ad-supported free music streams
Musicians distribute directly to end users
Trends in digital music delivery by region
US
Japan
UK
France
South Korea
India
China
Brazil
Challenges in digital music delivery
Piracy
Digital music pricing
Content delivery strategies of key digital music websites
iTunes transitions from PC software based to a cloud based service
Amazon enters the subscription based streaming market by acquiring Amie Street
Spotify
Pandora
The future of digital music delivery
Cloud based music services
Rise in social music sharing websites
Streaming services offered by e-commerce websites
Video Gaming delivery
Summary
Introduction
Background
Global video gaming forecasts, 2009–14
Growth drivers
Seamless gaming experience on mobile
The rise of online gaming
Mobile-to-console integration
Key Trends
Social gaming
User generated gaming content
Motion sensor gaming
Trends in video gaming delivery by region
US
Japan
UK
France
South Korea
India
China
Brazil
Challenges in gaming delivery
Piracy
Long development cycle impacts profitability
Content delivery strategies followed by key gaming companies
Console based gaming – Sony PS3
Zynga exemplifies the rise of social gaming
The future of gaming delivery
Cloud based gaming streams
Massive Multiplayer Online Role Playing Games (MMORPG)
eBooks delivery
Summary
Introduction
Background
Global eBooks market forecasts, 2009–14
Drivers
Aggressive pricing, integrated store experience, and more titles
Innovation in eReaders expanding scope of content delivery
Key Trends
Publishers getting involved in content delivery
Multiple application strategy working in the US but Europe needs to catch up
Europe is still in nascent stage though there are early signs of digital books adoption
Trends in eBook delivery by region
US
Japan
UK
France
South Korea
India
China
Brazil
Challenges in eBook delivery
Formulating country specific content delivery strategy
Unfavorable tax policies is significantly impacting growth in Europe
Managing sales to create a sustainable business model around content delivery
Developing simple yet effective DRM systems
Increased sophistication of eReaders at lower prices
Content delivery strategies followed by publishers
Amazon focusing on developing integrated shopping and delivery system
Google eBooks focusing on the cloud
eBooks in the future
Localizing content delivery
Developing a cost effective content delivery strategy
Existing online bookstores will continue to dominate
Increased focus on portability across multiple media, formats, and platforms
eReaders to retain customer segment despite rising competition from other devices
The future of content delivery
Summary
Introduction
Video
Music
Video gaming
eBooks
Competitive landscape
Summary
Introduction
Content Delivery Network (CDN) providers
Akamai Technologies
Limelight Networks
Level 3 Communications
EdgeCast Networks, Inc.
Internap Network Services
Highwinds Network Group
CDNetworks
DRM technology providers
Adobe
InterTrust Rights System
Rovi (Macrovision)
Microsoft Contentguard
IBM
Appendix
Methodology
Primary research
Secondary research
Glossary/Abbreviations
Bibliography/References
- Akamai Technologies
- Limelight Networks
- Level 3 Communications
- EdgeCast Networks, Inc.
- Internap Network Services
- Highwinds Network Group
- CDNetworks
- Adobe
- InterTrust Rights System
- Rovi (Macrovision)
- Microsoft Contentguard
- IBM
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