The Greenbang Smart Matrix (TM) - Smart Cities: How brands compare on marketing vs. capability in the smart-city space
- Language: English
- 12 Pages
- Published: March 2011
- Region: Global
Download 10 Content Marketing Success Stories now and learn how you can use content marketing to:
- Increase your subscriber base
- Generate new, qualified leads to fill your pipeline
- Get your content to the top of the search engines
- Position yourself as an industry thought leader
The 10 B2B service firms we've showcased in the ebook achieved sustainable growth with content marketing, and you can use their insider tips to generate similar results, like:
- 191% increase in organic web traffic
- 18,000 webinar attendees, with 16% client conversion
- 70% of new business generated by blog
- 5,000+ unique blog visitors per month
- 300% improvement in website ranking
With real-world success stories from a variety of professional services industries—accounting, consulting, law, marketing, technology, and others—you can learn from their success and apply their approach to grow your own service business.
With each case study, you can:
- Discover the step-by-step process each firm took to develop and implement their respective content marketing campaigns
- Read insights directly from the CEOs and leaders of the firms on what worked, what they’d do differently, and tips for success
Download this ebook to learn affordable and effective content marketing strategies that you can use to help develop yourself as an industry thought leader, generate qualified leads, and win more deals. SHOW LESS READ MORE >
ProofreadNOW.com, Inc. pg. 1
Industry: Editorial services
ProofreadNOW.com offers a fantastic proofreading service for businesses. The trouble was few prospects could find the firm on the web. On top of that, it had trouble collecting information on how clients found them in the first place. To remedy that, it implemented an inbound marketing plan and lead nurturing system that has boost organic web traffic by 191% and increased revenue by 8%.
e-LYNXX Corporation pg. 6
Getting the word out about a high-tech company that provides a specialty service is always a challenge. But when the service is a patented procurement process, traditional approaches such as advertising and public relations are particularly ineffective. With that in mind, e-LYNXX Corporation, which helps organizations with print projects, developed a content marketing strategy that enables the company to get in front of C-level executives.
The Search Agency pg. 13
The Search Agency’s sophisticated clientele makes it especially important for the company to continually demonstrate its expertise. But until recently, the firm had a relatively low industry profile. It decided it had to change that if it wanted buyers to find it. It turned to blogging as a way to establish itself as a thought leader and trusted resource, and as a result has grown revenues by 37%.
Hughes Pittman & Gupton, LLP pg. 20
A technology-savvy client base compelled CPA firm Hughes Pittman & Gupton to get involved in digital marketing such as Twitter and LinkedIn. But it knew it needed more than a few random tweets and posts if it wanted to succeed with this channel. So the firm launched a full-court press, which included hiring a PR firm and an email service, to get its name in front of prospects and eventually win their business.
AngelVision Technologies pg. 25
Industry: Marketing Recognizing that people are advertising-averse and time-constrained—and that they learn better with visuals—AngelVision Technologies created a new way to attract and hold the attention of prospects. With Impact Movie, a short film that conveys a company‘s story and entices prospects to learn more, the firm created a viral sensation that has led to nearly 18,000 prospects.
Score More Sales pg. 29
For years, Lori Richardson of Score More Sales shared her sales tips and strategies with large organizations nationwide that paid her to super-charge their sales teams. With the recession, however, many clients dropped off and the only people calling wanted her to speak for free. Richardson needed a new strategy. She decided to self-publish a book, which resulted in $70,000 in seven months—and no more free speaking engagements.
Shaev & Fleischman LLP pg. 34
Forget high-priced traditional marketing methods such as the Yellow Pages, magazines, and broadcast media. Bankruptcy law firm Shaev & Fleischmann LLP has proven that you can use blogs and podcasts to attract clients for little to no cost, as well as extend your service into new markets.
R. L. Polk & Co.
Industry: Automotive Intelligence pg. 39
R. L. Polk & Co. has established a well-earned reputation in the global automotive industry for delivering rich vehicle and consumer data and related analysis tools. But it felt it needed to evolve the brand and at the same time wanted to expose the people behind the data to give sales a leg up when meeting with prospects and clients. Its solution: a centralized content repository that has generated 2,200 leads and greatly improved the company‘s visibility in the automotive industry.
Resicom pg. 45
With an eye toward becoming a leader in its market, Resicom turned to content marketing, publishing white papers and articles and speaking at conferences. It set—and fulfilled—an aggressive plan, and as a result improved its website ranking in search engines by 300% and opened dialogue with several prospects who were particularly difficult to reach in the past.
Industry: Technology pg. 50
In an effort to increase the number of technical enthusiasts for its operating system, Juniper Networks launched a marketing campaign that spread virally worldwide. An email sent to network architects and programmers designed to solicit content ideas spread like wildfire via email and social networks. It resulted in a web portal where enthusiasts can share ideas and test product virtually and earned the company the 2009 B2B Marketing Award for Best Use of Email.