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World Enterprise Telephony Platform and Endpoint Markets

Frost & Sullivan, July 2011, Pages: 85


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The World enterprise telephony platform and endpoint market study provides an in-depth analysis for the enterprise telephony market, which includes traditional telephony (TDM) and IP enterprise telephony (including the IP PBX market, IP desktop phone market and IP desktop communication clients) This study provides global market share by line shipments and revenues, IP desktop phone market share by units and revenues and IP desktop communication clients by units and revenue. Also global forecasts for shipments and revenues are provided. The study includes NA, EMEA, CALA, APAC.

Developed in response to the rapid evolution of the enterprise telephony space, the world enterprise telephony platform and endpoint markets study provides an in-depth analysis of trends, drivers, restraints, challenges and competitive dynamics in the enterprise telephony market, which includes:

- Traditional, Time-Division Multiplexing (TDM) telephony systems
- Internet Protocol (IP) communications systems
- IP desktop phones
- Desktop communication clients

This effort was led by the analyst team in North America; regional data and forecasts were sourced from our regional teams in EMEA, APAC, CALA, and North America. Contributions from all the regions were brought together to develop a comprehensive and uniform perspective on the world enterprise telephony markets.

The study provides global market share by line shipments and revenues, as well as global forecasts for line shipments and revenues.

Key Highlights:

- After declining sales in 2008 and 2009, mainly due to the negative effect of the economic crisis, 2010 witnessed the recovery of the communication systems and endpoints market, with total sales rebounding due to improvements in general macroeconomic conditions and an overall reactivation in enterprise IT spending.
- Although TDM line license shipments grew in 2010, upcoming decline is expected in the coming years as customers continue to acknowledge the value of IP communications and vendors gradually phase out legacy TDM/KTS PBX systems.
- Revenue growth is expected to mainly come from software-based solutions, cost-effective innovative technologies (for example, virtualization), UC and telephony bundles, advanced UC platforms (for example, Microsoft Lync), and middleware communications-related architectures.
- While overall revenues are expected to moderately grow within the coming three to four years, the continued focus on the implementation of cost-effective technologies is expected to slow down total enterprise telephony platform revenues growth rate at the end of the forecast period.
- Overall, Avaya is also the enterprise telephony platform revenue market leader, followed by Cisco, Siemens, NEC, and Alcatel-Lucent.
- Finally, in terms of the TDM/IP mix, Frost & Sullivan believes that both IP line shipments and revenues will continue to considerably outpace TDM line shipments and revenues – with the share of TDM revenue shrinking at the end of 2017.


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