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The Professional Services E-Guide To Online PR
Rain Group, Aug 2007, Pages: 73
Public Relations for Your Company is One of the Most Effective Tactics to Generate New Leads for Service Businesses
According to What's Working In Lead Generation Benchmark Report, PR was rated as one of the top 5 most effective ways professional services firms generate new leads.
But, the web has changed the rules of PR. With the ability of the media and millions of prospects around the world to read press releases directly on websites like Google News, Yahoo! News, blogs, and via vertical market sites and search engines, professional services firms must fundamentally alter the way they think about PR.
The Professional Services E-Guide To Online PR contains best practices, samples, templates, and tips you can use in your own PR campaigns, including:
- Writing your press release: 17 dos and don'ts for writing your release. Plus a press release template and sample release that demonstrates best practices.
- Optimizing your press release for search engines: 3 step process for optimizing your release so it shows up when and where your buyers are searching online.
- Pitching bloggers: Sample email pitch to a blogger that worked to get coverage. Plus an email template to use in your own blog outreach.
- Distributing your release: Top 5 online press release distribution services.
- Creating an online media room: 10 best practices for online media rooms. Plus 5 screenshots of our favorite professional services media rooms.
- Gaining media exposure: 16 tips for developing your media list, preparing, and pitching the media that are sure to get you media coverage.
- Developing content: Tips and ideas around developing content that meets the needs of your buyers and the media.
In this guide you will receive expert advice from Mike Schultz, President of RAIN Group and Publisher of RainToday.com, Erica Stritch, Consultant with RAIN Group and General Manager of RainToday.com, and David Meerman Scott, online thought leadership strategist and author of The New Rules of Marketing and PR on how to develop your PR strategy in a web-based world.
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