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Away-From-Home Tissue and Hygiene in Finland Product Image

Away-From-Home Tissue and Hygiene in Finland

  • Published: March 2013
  • Region: Finland
  • 21 pages
  • Euromonitor International

AFH tissue and hygiene recorded current value growth of 3% in 2012. The shift towards premium products in recent years has put upwards pressure on unit prices. This trend was strong in AFH tissue, which saw volume sales stagnate while current value sales increased by 3%. Within AFH hygiene, demand continues to increase as the number of elderly Finns is growing in Finland.

Euromonitor International's Away-From-Home Tissue and Hygiene in Finland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Away-From-Home Hygiene, Away-From-Home Tissue.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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- Get a detailed picture of the Away-From-Home Tissue and Hygiene market;
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AWAY-FROM-HOME TISSUE AND HYGIENE IN FINLAND
Euromonitor International
March 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Away-From-Home Sales of Tissue and Hygiene by Category: Value 2007-2012
Table 2 Away-From-Home Sales of Tissue and Hygiene by Category: % Value Growth 2007-2012
Table 3 Away-From-Home Sales of Tissue and Hygiene by Distribution Format: % Analysis 2007-2012
Table 4 Away-From-Home Sales of Tissue and Hygiene by Category and Distribution Format: % Analysis 2012
Table 5 Forecast Away-From-Home Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 6 Forecast Away-From-Home Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Executive Summary
Competition Limits Tissue and Hygiene Value Growth
Consumers Seek Comfortable Convenient To Use Products
Local Companies Strengthening Position Slowly
Supermarkets/hypermarkets Lead Sales, Internet Channel Continues To Emerge
Volume Growth Will Remain Limited But There Are Still Opportunities in Some Areas
Key Trends and Developments
Tissue and Hygiene Sales Remain Stable But Some Differences Between Areas
Demand for Environmentally Friendly Products Increasing - Pricing Key To Success
Growth Potential for Premium Tier Private Label Brands Still To Be Realised
Convenient and Comfortable Products in High Demand
Local Companies Strengthen Their Position Steadily
Market Indicators
Table 7 Birth Rates 2007-2012
Table 8 Infant Population 2007-2012
Table 9 Female Population by Age 2007-2012
Table 10 Total Population by Age 2007-2012
Table 11 Households 2007-2012
Table 12 Forecast Infant Population 2012-2017
Table 13 Forecast Female Population by Age 2012-2017
Table 14 Forecast Total Population by Age 2012-2017
Table 15 Forecast Households 2012-2017
Market Data
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2007-2012
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2007-2012
Table 18 Tissue and Hygiene Retail Company Shares 2008-2012
Table 19 Tissue and Hygiene Retail Brand Shares 2009-2012
Table 20 Penetration of Private Label by Category 2007-2012
Table 21 Retail Sales of Tissue and Hygiene by Distribution Format: % Analysis 2007-2012
Table 22 Retail Sales of Tissue and Hygiene by Category and Distribution Format: % Analysis 2012
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Definitions
Sources
Summary 1 Research Sources

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