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Retail Tissue in Germany

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    Report

  • 20 Pages
  • March 2024
  • Region: Germany
  • Euromonitor International
  • ID: 1862674
Retail tissue in Germany continued to record a positive performance in 2023, with demand improving from the previous year, while value growth was slower compared to 2022, when it had reached double digits. Overall demand continued to be dominated by private label, with Kokett (Aldi), Floralys (Lidl), Rewe and Edeka leading the largest volume category of toilet paper, while Essity was the leading branded player with its Zewa line.

The Retail Tissue in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Facial Tissues, Paper Tableware, Paper Towels, Toilet Paper.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Retail Tissue market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

RETAIL TISSUE IN GERMANYKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Private label continues to drive retail tissue sales in 2023
  • Post-pandemic hygiene habits in Germany persist, benefiting retail tissue
  • Green tissue continues to gain space on retailers’ shelves
PROSPECTS AND OPPORTUNITIES
  • Premiumisation and personalisation to gain momentum within retail tissue
  • Smart tissue products to be expected as solutions to a more sustainable lifestyle
  • E-commerce to offer further advantages to growing digital consumer base
CATEGORY DATA
  • Table 1 Retail Sales of Tissue by Category: Value 2018-2023
  • Table 2 Retail Sales of Tissue by Category: % Value Growth 2018-2023
  • Table 3 NBO Company Shares of Retail Tissue: % Value 2019-2023
  • Table 4 LBN Brand Shares of Retail Tissue: % Value 2020-2023
  • Table 5 Forecast Retail Sales of Tissue by Category: Value 2023-2028
  • Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2023-2028
TISSUE AND HYGIENE IN GERMANY
EXECUTIVE SUMMARY
  • Tissue and hygiene in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for tissue and hygiene?
MARKET INDICATORS
  • Table 7 Birth Rates 2018-2023
  • Table 8 Infant Population 2018-2023
  • Table 9 Female Population by Age 2018-2023
  • Table 10 Total Population by Age 2018-2023
  • Table 11 Households 2018-2023
  • Table 12 Forecast Infant Population 2023-2028
  • Table 13 Forecast Female Population by Age 2023-2028
  • Table 14 Forecast Total Population by Age 2023-2028
  • Table 15 Forecast Households 2023-2028
MARKET DATA
  • Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
  • Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
  • Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2019-2023
  • Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2020-2023
  • Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2018-2023
  • Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2018-2023
  • Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2023
  • Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2023-2028
  • Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources