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Retail Tissue in Turkey
Euromonitor International, Aug 2011, Pages: 28
The most important factor driving retail tissue in Turkey is increasing awareness of hygiene products, along with urbanisation. Turkey is still a small market compared to Western countries, stemming from the lack of a habit for using tissue products for daily hygiene. Lower education levels in rural areas is another factor behind lower usage. However, with increasing urbanisation and hygiene awareness, retail tissue is a growing category in Turkey.
The Retail Tissue in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Cotton Wool/Buds/Pads, Incontinence, Kitchen Towels, Nappies/Diapers/Pants, Paper Tableware, Sanitary Protection, Tissues, Toilet Paper, Wipes.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Retail Tissue market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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