|
|
 |
|
Viewing report
|
|
|
|
Social Media in the Food and Drinks Industry
just-food, Aug 2011, Pages: 31
Social media is playing an increasing role in the marketing strategies of food and drinks manufacturers around the world.
Globally, social media is increasingly being utilised by the business world as a marketing tool for connecting with customers. Social networking websites such as Facebook, Twitter and YouTube have rapidly grown in popularity over the last decade, thereby creating online communities made up of people with shared interests and activities. This trend has been accelerated by technological developments such as the rapid expansion of internet access and multimedia-enabled smartphones.
This all-new report from just-drinks gives you a complete analysis of how social media is being used within the global food and drinks industries. The report includes:
A profile of the global social media landscape
An analysis of how leading food and drink companies are using social media to influence business and engage customers
Case studies illustrating major social media industry initiatives
A discussion of likely future strategies for social media
You'll also find detailed findings from the 2011 Food and Drinks Social Media Survey, completed by over 500 food and drink industry executives. The survey analysis shows you where your peers are spending their marketing budget and where they believe the opportunities lie in this new marketing medium.
This report is a must-have for anyone interested in social media and future trends in marketing. If you want to know how the various platforms can be used to build consumer relationships, influence business and provide a return on investment then order your copy today.
Product samples
A sample for this product is available. Please Login/Register to download this sample.
|
|
|
|
