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US Market for Vitamin and Mineral Ingredients in Nutraceuticals
Taiyou Research, Aug 2011, Pages: 70
United States is the largest nutraceutical market and this is probably due to cultural as well as regulating factors. American consumers have a long history of taking food supplements, and the regulation on claim and new product commercialization is rather permissive. It is forecast that the market for vitamin and mineral ingredients in nutraceuticals in the US will double over the next five years. Demand for vitamins and mineral nutraceutical ingredients is anticipated to account for over $2.billion come 2015. Credit for this can be given to aging population and rising trends for healthy living.
Vitamin C looks to be a promising contributor in the market growth in the vitamins category, having a growth forecast for over 42 per cent. Since it remains a widely used product, ranging from food items to beverages, there's no surprise that it has taken the market lead. All through 2015, it is expected that vitamins will expedite profit making, garnering in the biggest growth amongst vitamin A, E, and other vitamins.
Meanwhile, minerals are anticipated to register a growth of over six per cent annually from 2010. This will be the consequence of essential minerals surpassing the demands for electrolytes and trace minerals by 2015. Extra boost in growth will be provided by calcium, courtesy of elderly consumers. The dietary supplements market will account for over 50 per cent of the overall market growth.
While some large food corporations, such as Kellogg’s, General Mills or Procter & Gamble, are at the forefront of nutrition research, the leading suppliers of vitamin and mineral nutraceutical ingredients in the US market remain Archer Daniels Midland, Royal DSM (Netherlands) and BASF SE based in Germany. It cannot be denied that the consumers in pursuit of a better and healthier lifestyle hold the credit for the massive expansion of this market, not just in the United States, but on a global level as well.
However, many corporations now in the US are tending to approach the nutraceutical ingredients sector as a marketing issue rather than from the point of view of innovation. The regulatory situation, still in process of evaluation, has also opened the door for new age players to take advantage of the opportunity. However, under the pressure of new organizations, this opportunity may, it is believed, be of limited duration.
In this industry scenario, this research analyzes the US Market for Vitamin & Mineral Ingredients in Nutraceuticals. The report covers the following:
- A statistical analysis of the US market for vitamin and mineral ingredients in nutraceuticals.
- Analysis of the market segments including dietary supplements, fortified foods and beverages, and specialty nutritionals.
- Analysis of the products in this industry including vitamin and mineral nutraceutical ingredients, vitamin A, vitamin C, vitamin E, other vitamins, essential minerals, and electrolytes and trace minerals.
- Distribution channels through which these products are marketed and sold in the US are analyzed, along with a look at industry trends, regulatory framework, and the industry structure.
- Major players are analyzed in this report through a company overview, analysis of business segments, presence in the market, and a SWOT analysis.
This report on the US Market for Vitamin and Mineral Ingredients in Nutraceuticals is a comprehensive research offering on the industry.
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