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Market Opportunity: mVoIP + Social + Presence
Mind Commerce LLC, Aug 2011, Pages: 35
There is a unique opportunity, for a period of about three years, for certain so called Over-the-Top VoIP providers to offer social networking driven services that represent a low cost/no cost alternative to incumbent network operator's services.
More specifically, there is an opportunity for certain OTT VoIP providers to stand out from the crowd, gain market share, and attract the attention of acquiring incumbent wireless carriers. Those same mobile network operators need to recognize that a strategy to start with OTT Wireless VoIP is a bridge to 'dialable' VoIP via LTE. They also need to recognize that OTT VoIP is also a longer term offering themselves, even in a ubiquitous LTE coverage environment (which will be many years in the making) as roaming partners will not necessarily have their own LTE coverage.
This report evaluates the OTT Wireless VoIP opportunity from the perspective of its place the evolving bearer (voice and data) services market, the importance of social networks in its growth, its roll as a transition to 'dialable' VoIP services via VoLTE, and the future of VoIP for incumbent mobile operators.
Key Findings:
- Social networks is a driver for building critical mass for OTT wireless VoIP service offerings
- Incumbent operators are in the best position to leverage presence and other core network capabilities
- OTT wireless VoIP is a challenge that will become an opportunity for operators that take action
- The combination of mVoIP, social, and presence defines a shift occurring in bearer services value
Audience:
- Over-the-Top VoIP providers
- Incumbent wireless network operators
- VoIP infrastructure and application companies
- Value-added Service (VAS) application developers
Keywords: Voice over LTE, VoLTE, LTE, Long Term Evolution, Call Continuity, Call Continuity LTE, Call Continuity VoLTE, Call Continuity Server, LTE Roaming, LTE Call Continuity, LTE Handover, LTE Hand Over, LTE Value Added Services, VoLTE Presence, VoLTE Social Networking, mVoIP, Social Presence VoIP, Social VoIP, Social Networking VoIP, Social Media VoIP
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