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Global Market Review of Non-Scotch Whiskies (US and Bourbon, Irish, Canadian, Indian and Japanese)
just-drinks, July 2011, Pages: 120
The non-Scotch whisk(e)y market – chiefly comprising Irish, US, Canadian, Indian and Japanese whiskies – is one of the most dynamic areas of the global wines and spirits arena. Between 2001 and 2010, the non-Scotch whiskies boasted an impressive 6.9% compound annual growth rate (CAGR) to 209.6m nine-litre cases.
This latest market research report from just-drinks/The IWSR provides 2010 actual volume consumption data, 2011 estimates, key market analysis for each whiskey origin plus exclusive interviews with the leading brands.
With almost 60 data tables providing total consumption volume for all major markets and brands, this latest edition of our popular global market review provides an excellent overview of the historic, present and future market for the sector. This edition includes ten-year historic, actual-year and 2011 forecast estimates of volume for each major market plus volumes for the top ten brands and top companies within each market.
Spotlight on the US category - a positive outlook
The first section of this report takes an in-depth look at US whiskey, reviewing its international development, premiumisation trends, supply constraints and the role of cocktails and innovation, with flavour developments and the rise of RTDs.
Max Shapira, president of Heaven Hill says: “The flavours are having a positive overall impact. It is bringing in consumers that never thought about trying Bourbon whiskey. We don’t think it is cannibalising traditional brands. It seems to be incremental growth. It is a trend that is broadening the category and making it a happening alcohol beverage.”
Consistent, in-depth coverage of all major world markets...
This main part of the report systematically analyses each of the main non-Scotch regional whiskey categories and their performances in key markets around the world. Data includes year-on-year consumption volumes for the top brand lines and sales by quality in each market.
'Irish whiskey continues to be one of the hottest categories in the global marketplace, rising by 5.87% in 2010 over 2009 to reach a record 4.88m nine-litre cases (domestic markets only). Between 2005 and 2010, the category rose at 7.6% CAGR despite the difficult economic environment in key Western markets. That performance came despite the recessionary or slow growth environment seen in most Western markets.'
Use this report to:
understand the size and scope of the market
identify market and trend hotspots
know what's driving the trends within the sector
hear what the leading brands' latest thinking is
see where the future lies for the sector
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